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Relationship Marketing
C/M/752. Marketing Relationships in Virgin Group
- WORDS:
- 1500
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper reports on the marketing relationships in the Virgin Group describing the company's background, identifying the main stakeholders and customer dynamics, and evaluating the methods used to maintain external and internal relationships with their marketing channels.
KEYWORDS: Marketing Relationships, Virgin Group, stakeholders, customer dynamics,
Other Papers On: Virgin Group
Other Papers On: Relationship Marketing
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