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Relationship Marketing
C/M/393. The Relationship Marketing Literature: A Critical Review
- WORDS:
- 2500
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The relationship marketing literature has received considerable criticism on a wide number of bases, including its origin, the definitions that govern it, and the parameters that surround it, its usefulness to strategic marketing, and many others. This critical literature review aimed to examine the relationship marketing literature, understanding the actual impact that it has had on marketing practice.
KEYWORDS: Relationship marketing literature, critical literature review, strategic marketing,
Other Papers On: Relationship Marketing
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