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Relationship Marketing
C/M/2205. Relationship Marketing: Case Study of Nando's
- WORDS:
- 2650
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the effects of relationship marketing (RM) on stockholders using a case study of the UK restaurant Nando’s. The company’s background is described, RM theory is reviewed, the importance of customer relationship management (CRM) is highlighted suggesting recommendations about the ways to improve Nando’s relationship with their customers and employees.
KEYWORDS: Nando’s, relationship marketing, customer relationship management, CRM,
Other Papers On: Relationship Marketing
Other Papers On: Nando's
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Keywords Tag Cloud
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