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Relationship Marketing
C/M/1338. Proposal. Relationship Marketing of Burger King
- WORDS:
- 3000
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper proposes to examine the role of relationship marketing (RM) in the hotel and hospitality industry and the fast-food industry with a focus on Burger King PLC. Research structure and expected results are discussed, the methodology is outlined, a review of literature is presented touching on the RM theory and Burger King background, the validity of the study is estimated.
KEYWORDS: Proposal, Relationship Marketing, Burger King, Fast Food Restaurants,
Other Papers On: Marketing Dissertations
Other Papers On: Relationship Marketing
Other Papers On: Burger King
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Keywords Tag Cloud
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