Browse our collection of papers in
Public Relations

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C/M/3479. Public relations: weekly blogs' content

WORDS:
1700
DATE:
2014
PRICE:
19.99 GBP

The paper examines the content of several public relations (PR) weekly blogs touching on the importance of regulation in the media, providing insights into the PR industry in the UK, explaining the scope of PR professionals’ activities, considering areas of PR contribution, etc.

 

KEYWORDS: Public relations, PR, weekly blogs, media,

 

C/M/3452. PR strategy of Samsung in battle with Apple

WORDS:
2350
DATE:
2014
PRICE:
29.99 GBP

The paper looks at the use of public relations (PR) by Samsung Electronics in their competition with Apple within the smartphone industry. The background of Samsung and the smartphone industry is described, an overview of ‘Patent Wars’ between Samsung and Apple is presented, Samsung’s PR policy is examined in the context of the relationship with their stakeholders and media manipulation. The PR strategy of Samsung in communicating the company image is evaluated.

 

KEYWORDS: PR strategy, Samsung, battle, Apple, smartphone, public relations,

 

C/M/3449. Role of Public Relations in Third Sector Organisations

WORDS:
5250
DATE:
2014
PRICE:
59.99 GBP

The paper looks at the use of public relations (PR) within third sector organisations (TSO), i.e. charities and social enterprises that are neither public nor private. The features of TOS are defined, PR value in TSO is assessed making references to secondary sources and primary data obtained via interviews with TOS representatives. Conclusions are made about the importance of PR in the third sector.

 

KEYWORDS: Public Relations, PR, Third Sector Organisations, TSO, charity, social enterprise,

 

C/M/3396. Samsung's PR strategy in battle with Apple

WORDS:
2350
DATE:
2013
PRICE:
29.99 GBP

The paper looks at the ‘patent war’ between Samsung and Apple describing the background of Samsung Electronics and their operations within the smartphone industry. Samsung’s public relations (PR) strategy is examined making references to the stakeholder theory. A content analysis is conducted of digital and social media responsible for the rapid spread of information about organisations. Conclusions are made about possible effects of the battle with Apple on Samsung’s image and businesses.

 

KEYWORDS: Samsung, PR, public relations, battle, Apple,

 

C/M/3305. Role of public relations practitioner in risk management

WORDS:
750
DATE:
2013
PRICE:
9.99 GBP

The paper examines the contribution of the public relations (PR) practitioner to contingency planning and risk management within companies. Risks faced by companies are identified, PR roles in the organisational crisis management are defined with regard to internal communications, consumer relations, etc.

 

KEYWORDS: public relations, PR, risk management,

 

C/B/5505. Starbucks' advertising and promotion strategies

WORDS:
2200
DATE:
2013
PRICE:
29.99 GBP

The paper looks at the advertising strategies of Starbucks coffee shops describing the background of the company and tracing the history of its growth through the periods of success and difficulties caused by the recent economic crisis. The effectiveness of Starbucks’ current promotional practices and public relations (PR) campaigns is evaluated on the basis of PESTLE, Porter’s five forces and SWOT analysis.

 

KEYWORDS: Starbucks, advertising, promotion, PESTLE, SWOT, Porter’s five forces,

 

C/M/3294. PR communication channels for health sector project

WORDS:
1600
DATE:
2013
PRICE:
19.99 GBP

The paper looks at the communication channels used in public relations (PR) offering a case study of a PR communication strategy for a health sector management project, and exploring the benefits and shortcomings of interpersonal channels, community channels, mass media channels and social media channels.

 

KEYWORDS: PR, public relations, communication channels, health sector project,

 

C/B/5262. Corporate identity and public relations function in organizations

WORDS:
1800
DATE:
2013
PRICE:
19.99 GBP

The paper addresses the issue of organisational image looking at communications through public relations (PR), and examining how corporate identity (CI) and corporate culture contribute to the reputation of organisations. Techniques of CI management are explored, examples are provided of CI failures in Nike and Primark, and CI successes in Bacardi and Vue Cinemas. The role of PR in profit and non-profit organisations is analysed.

 

KEYWORDS: Corporate, identity, public relations, organizations, Nike, Primark, Bacardi, Vue Cinemas,

 

C/M/2883. Performance analysis and public relations management of Sainsbury's

WORDS:
3500
DATE:
2012
PRICE:
39.99 GBP

The paper looks at the performance of the UK supermarket Sainsbury's over 2008-2011 providing an overview of the company, comparing their financial data over the examined period, conducting SWOT analysis, and exploring the features of their marketing and public relations (PR) campaigns. Recommendations are suggested to the company management about the use of online PR channels, a PR plan is offered.

 

KEYWORDS: Public relations, Sainsbury's, SWOT, PR,

 

S/M/726. Challenges and Opportunities of Globalisation for Public Relations

WORDS:
2250
DATE:
2012
PRICE:
29.99 GBP

The paper looks at the role of public relations (PR) within modern organizations examining the challenges and opportunities offered by globalization to PR practitioners, and explaining PR objectives on the global scale. PR contributions to strategic management are outlined, complications posed by cultural differences to international PR are addressed.

 

KEYWORDS: Challenges and Opportunities, Globalisation, Public Relations, PR,

 

S/M/709. Challenges and Opportunities of Globalisation for Public Relations

WORDS:
2250
DATE:
2012
PRICE:
29.99 GBP

The paper looks at the role of public relations (PR) within modern organizations examining the challenges and opportunities offered by globalization to PR practitioners, and explaining PR objectives on the global scale. PR contributions to strategic management are outlined, complications posed by cultural differences to international PR are addressed.

 

KEYWORDS: Challenges and Opportunities, Globalisation, Public Relations, PR,

 

S/M/686. Dissertation. An examination of the effectiveness of public relation events

WORDS:
13150
DATE:
2010
PRICE:
139.99 GBP

This dissertation discusses the effectiveness of public relation events. The objectives are to critically evaluate PR evaluation in the context of events, to develop a framework that has the ability to evaluate PR events, and to test the reliability of the framework. The review of literature discusses a range of topics including PR, the relationship between PR and events, social science theories, and PR led models. The methodology is then provided and the dissertation then analyses all of the findings. Conclusions are made regarding recommendations.

 

KEYWORDS: Dissertation, public relations, events, PR, social science theory,

 

C/M/2745. Dissertation. Role of public relations in corporate image of Saudi Arabian banks

WORDS:
14950
DATE:
2012
PRICE:
149.99 GBP

The dissertation examines the contribution of public relations (PR) activities to the development of Saudi banks’ image. Literature is reviewed on the changes within the banking industry associated with the transition towards online banking. An overview of the Saudi Arabian banking sector is presented, the importance of PR in banking is addressed explaining PR significance in the creation of trust and credibility towards the bank. The methods of the dissertation are based on secondary research and primary data collected via questionnaires and interviews with Saudi bank customers. Conclusions are made about the effectiveness of PR communications between customers and banks, and related levels of customer satisfaction with their bank. Recommendations are suggested about the ways to enhance PR activities in Saudi banks.

 

KEYWORDS: Dissertation, public relations, corporate image, Saudi Arabian banks,

 

C/M/2718. Dissertation. Role of PR in developing corporate image of Saudi Arabian banks

WORDS:
13900
DATE:
2012
PRICE:
139.99 GBP

The dissertation looks at the strategies used by financial institutions to develop their corporate image offering a case study of public relationship (PR) strategies of Saudi Arabian banks. Literature is reviewed on the changes within the banking sector due to the development of online banking, an overview of the Saudi banking sector is provided, theoretical underpinnings of public relations are explored including PR definitions, PR approaches, PR models, PR benefits, types of PR in banking, PR challenges faced by Saudi banks, etc. The methodology of the research is based on the analysis of secondary data and primary data obtained from interviews with Saudi Arabian bank managers, and questionnaires distributed among the banks’ customers. Conclusions are made about the contribution of PR activities to the development of Saudi banks’ corporate image.

 

KEYWORDS: Dissertation, PR, public relations, corporate image, Saudi Arabian banks,

 

C/M/2714. PR and Communications Plan for Toshiba 3D TV in UK

WORDS:
2550
DATE:
2012
PRICE:
29.99 GBP

The paper examines marketing strategies used by Toshiba in promoting their free-glasses 3D TV (Toshiba Dimension3) in the UK. PEST analysis of the UK market is conducted, potential target customers are identified outlining objectives and strategies of public relations (PR) and communications for each targeted group. A 12-month communication and PR plan of the product’s promotion is developed.

 

KEYWORDS: PR, public relations, Communications Plan, Toshiba 3D TV, Toshiba Dimension3, PEST,

 

C/P/529. Can lobbying between businesses and politicians at local level be mutually beneficial?

WORDS:
5600
DATE:
2012
PRICE:
59.99 GBP

The paper looks at the UK public relations (PR) activities of local PR companies and politicians arguing whether their relationship with local businesses can be mutually beneficial. The concept of PR is defined with references to related theories, the machinations of the power play are discussed, the links between interactive PR, reputation management and impression management are examined in the context of constitutional economy.

 

KEYWORDS: Lobbying, businesses and politicians, mutually beneficial, public relations, PR,

 

C/M/2569. Public relations campaign: government decision makers and subsidies on low-emission electric and hybrid cars

WORDS:
2450
DATE:
2012
PRICE:
29.99 GBP

This paper provides a public relations campaign plan to influence government decision makers in favour of continuing to provide subsidies on low-emission electric and hybrid cars. The primary and secondary research for the study is detailed, and the paper then presents a literature review. The campaign aims and objectives are detailed, and the paper then goes on to discuss the SMART objectives and campaign strategy. The way in which the campaign can be implemented is discussed before an evaluation is carried out.

 

KEYWORDS: public relations campaign, government decision makers, low-emission electric, hybrid cars!,

 

C/M/2524. A marketing and publicity plan for an unsigned music artist

WORDS:
3700
DATE:
2012
PRICE:
39.99 GBP

This paper presents a marketing and publicity plan for John Strand, an unsigned country music artist in the UK. The paper presents a general overview of the artist, and follows with an evaluation of the marketing methods used. Public relation targets are detailed, along with information regarding the target audience. Consumer traits and market segmentation are looked at, and this is followed by the marketing mix. The paper then assesses advertising aspects regarding the consumers and trade audience, and also looks at strategic marketing initiatives like sponsorships and merchandising. The marketing and public relations budgets are examined before an evaluation is carried out.

 

KEYWORDS: Marketing plan, publicity plan, marketing, public relations, target audience, market segmentation, marketing mix, trade audience, sponsorships, merchandising,

 

C/M/2332. Green marketing and role of PR in brand protection

WORDS:
2300
DATE:
2011
PRICE:
29.99 GBP

The paper looks at the role of green marketing in building company reputation and creating competitive advantage through corporate social responsibility (CSR). Unethical CSR practices damaging brand reputation are addressed discussing the role of public relations (PR) and online communications in protecting the brand from further damage in crisis situations.

 

KEYWORDS: Green marketing, PR, public relations, brand protection, CSR,

 

C/MD/167. Relationship between journalism and PR

WORDS:
800
DATE:
2011
PRICE:
9.99 GBP

The paper looks at the changes in the relationship between journalists and public relation (PR) agents within the media industry. The complexity of this relationship is argued discussing the levels of trust needed for a working partnership between journalism and PR. The paper has no references.

 

KEYWORDS: journalism and PR, public relation, media industry,

 

C/M/2197. Trends in public relations

WORDS:
2700
DATE:
2011
PRICE:
29.99 GBP

The paper examines the trends in the public relations (PR) industry discussing the importance of knowledge management, the use of social media and electronic sources, the changes in demographic and gender-related presentation of facts, the implications of PR for networking sites, etc. Recommendations are suggested about two-way integrated communications in PR.

 

KEYWORDS: public relations, PR, two-way integrated communication,

 

C/M/2172. An evaluation of the public relation image for Jaguar and Land Rover

WORDS:
3600
DATE:
2011
PRICE:
39.99 GBP

This paper examines Jaguar and Land Rover (JLR) in reference to their public relations image and their potential markets. The paper is split into six sections, and each section is discussed in detail. The first section examines the strategic public relation objectives for JLR, whilst the second section outlines critical success factors and target markets they should reach. The third section examines the way in which public relations can be used to achieve the stated objects, and this section is followed by a plan that outlines the key milestones for the project. The fifth section highlights the role that third parties will have to play to deliver the objectives and the sixth discusses the elements of the corporate communications mix. The paper concludes by presenting recommendations for the integrated marketing communication tactics for JLR.

 

KEYWORDS: Jaguar and Land Rover, JLR, public relations, critical success factors, target markets, corporate communications mix,

 

S/B/598. Consumer public relations: campaign plan for Bill & Joey's savoury and organic ice creams

WORDS:
4100
DATE:
2011
PRICE:
49.99 GBP

The paper reports on the development of the public relations campaign (PRC) for Bill & Joey’s (B&J) savoury and organic ice creams conducing SWOT and stakeholder analysis of the company and detailing their PRC campaign along the lines of its objectives, key themes and messages, strategies and tactics, time scale and budget, control and evaluation, etc. Recommendations are suggested about key success factors of the campaign.

 

KEYWORDS: public relations, campaign plan, Bill & Joey, savoury ice cream,

 

C/M/1913. Unethical and ethical public relation practices in Australia

WORDS:
1950
DATE:
2011
PRICE:
19.99 GBP

This paper discusses ethical and unethical public relation (PR) practices in Australia. The paper begins by outlining unethical and ethical PR practices, and presents the background to the topic. The distinctions between the two are assessed, and the paper discusses approaches like the pro active and procedural justice approach as examples of ethical approaches. The paper then outlines the impact on stakeholders in regards to ethical and unethical PR practices.

 

KEYWORDS: Ethical, unethical, public relations, PR, Australia, pro active approach, procedural justice approach, stakeholders,

 

C/M/1882. Examination of the BBC's public relations image

WORDS:
3000
DATE:
2011
PRICE:
39.99 GBP

This paper discusses the BBC in relation to its public relations image, which has been impacted over the past year. The paper begins by providing the background to the company and to television licensing is provided, and the paper then examines the context of the issue which is the company’s rate of compensation to the company’s executives. The paper reviews the BBC’s actions in response to their issues, which are the reduction in the compensation of BBC executives and senior managers, the reduction of the number of senior managers in BBC, the reduction in the compensation of the BBC stars, and the pursuit of public relations actions to enhance the image of the BBC. The paper concludes by assessing the companies public relation image.

 

KEYWORDS: BBC, public relations, television licensing, compensation!,