Browse our collection of papers in
Public Relations
C/M/2883. Performance analysis and public relations management of Sainsbury's
- WORDS:
- 3500
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper looks at the performance of the UK supermarket Sainsbury’s over 2008-2011 providing an overview of the company, comparing their financial data over the examined period, conducting SWOT analysis, and exploring the features of their marketing and public relations (PR) campaigns. Recommendations are suggested to the company management about the use of online PR channels, a PR plan is offered.
KEYWORDS: Public relations, Sainsbury’s, SWOT, PR,
S/M/726. Challenges and Opportunities of Globalisation for Public Relations
- WORDS:
- 2250
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper looks at the role of public relations (PR) within modern organizations examining the challenges and opportunities offered by globalization to PR practitioners, and explaining PR objectives on the global scale. PR contributions to strategic management are outlined, complications posed by cultural differences to international PR are addressed.
KEYWORDS: Challenges and Opportunities, Globalisation, Public Relations, PR,
S/M/709. Challenges and Opportunities of Globalisation for Public Relations
- WORDS:
- 2250
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper looks at the role of public relations (PR) within modern organizations examining the challenges and opportunities offered by globalization to PR practitioners, and explaining PR objectives on the global scale. PR contributions to strategic management are outlined, complications posed by cultural differences to international PR are addressed.
KEYWORDS: Challenges and Opportunities, Globalisation, Public Relations, PR,
S/M/686. Dissertation. An examination of the effectiveness of public relation events
- WORDS:
- 13150
- DATE:
- 2010
- PRICE:
- 139.99 GBP
This dissertation discusses the effectiveness of public relation events. The objectives are to critically evaluate PR evaluation in the context of events, to develop a framework that has the ability to evaluate PR events, and to test the reliability of the framework. The review of literature discusses a range of topics including PR, the relationship between PR and events, social science theories, and PR led models. The methodology is then provided and the dissertation then analyses all of the findings. Conclusions are made regarding recommendations.
KEYWORDS: Dissertation, public relations, events, PR, social science theory,
C/M/2745. Dissertation. Role of public relations in corporate image of Saudi Arabian banks
- WORDS:
- 14950
- DATE:
- 2012
- PRICE:
- 149.99 GBP
The dissertation examines the contribution of public relations (PR) activities to the development of Saudi banks’ image. Literature is reviewed on the changes within the banking industry associated with the transition towards online banking. An overview of the Saudi Arabian banking sector is presented, the importance of PR in banking is addressed explaining PR significance in the creation of trust and credibility towards the bank. The methods of the dissertation are based on secondary research and primary data collected via questionnaires and interviews with Saudi bank customers. Conclusions are made about the effectiveness of PR communications between customers and banks, and related levels of customer satisfaction with their bank. Recommendations are suggested about the ways to enhance PR activities in Saudi banks.
KEYWORDS: Dissertation, public relations, corporate image, Saudi Arabian banks,
C/M/2718. Dissertation. Role of PR in developing corporate image of Saudi Arabian banks
- WORDS:
- 13900
- DATE:
- 2012
- PRICE:
- 139.99 GBP
The dissertation looks at the strategies used by financial institutions to develop their corporate image offering a case study of public relationship (PR) strategies of Saudi Arabian banks. Literature is reviewed on the changes within the banking sector due to the development of online banking, an overview of the Saudi banking sector is provided, theoretical underpinnings of public relations are explored including PR definitions, PR approaches, PR models, PR benefits, types of PR in banking, PR challenges faced by Saudi banks, etc. The methodology of the research is based on the analysis of secondary data and primary data obtained from interviews with Saudi Arabian bank managers, and questionnaires distributed among the banks’ customers. Conclusions are made about the contribution of PR activities to the development of Saudi banks’ corporate image.
KEYWORDS: Dissertation, PR, public relations, corporate image, Saudi Arabian banks,
C/M/2714. PR and Communications Plan for Toshiba 3D TV in UK
- WORDS:
- 2550
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper examines marketing strategies used by Toshiba in promoting their free-glasses 3D TV (Toshiba Dimension3) in the UK. PEST analysis of the UK market is conducted, potential target customers are identified outlining objectives and strategies of public relations (PR) and communications for each targeted group. A 12-month communication and PR plan of the product’s promotion is developed.
KEYWORDS: PR, public relations, Communications Plan, Toshiba 3D TV, Toshiba Dimension3, PEST,
C/P/529. Can lobbying between businesses and politicians at local level be mutually beneficial?
- WORDS:
- 5600
- DATE:
- 2012
- PRICE:
- 59.99 GBP
The paper looks at the UK public relations (PR) activities of local PR companies and politicians arguing whether their relationship with local businesses can be mutually beneficial. The concept of PR is defined with references to related theories, the machinations of the power play are discussed, the links between interactive PR, reputation management and impression management are examined in the context of constitutional economy.
KEYWORDS: Lobbying, businesses and politicians, mutually beneficial, public relations, PR,
C/M/2569. Public relations campaign: government decision makers and subsidies on low-emission electric and hybrid cars
- WORDS:
- 2450
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This paper provides a public relations campaign plan to influence government decision makers in favour of continuing to provide subsidies on low-emission electric and hybrid cars. The primary and secondary research for the study is detailed, and the paper then presents a literature review. The campaign aims and objectives are detailed, and the paper then goes on to discuss the SMART objectives and campaign strategy. The way in which the campaign can be implemented is discussed before an evaluation is carried out.
KEYWORDS: public relations campaign, government decision makers, low-emission electric, hybrid cars!,
C/M/2524. A marketing and publicity plan for an unsigned music artist
- WORDS:
- 3700
- DATE:
- 2012
- PRICE:
- 39.99 GBP
This paper presents a marketing and publicity plan for John Strand, an unsigned country music artist in the UK. The paper presents a general overview of the artist, and follows with an evaluation of the marketing methods used. Public relation targets are detailed, along with information regarding the target audience. Consumer traits and market segmentation are looked at, and this is followed by the marketing mix. The paper then assesses advertising aspects regarding the consumers and trade audience, and also looks at strategic marketing initiatives like sponsorships and merchandising. The marketing and public relations budgets are examined before an evaluation is carried out.
KEYWORDS: Marketing plan, publicity plan, marketing, public relations, target audience, market segmentation, marketing mix, trade audience, sponsorships, merchandising,
C/M/2332. Green marketing and role of PR in brand protection
- WORDS:
- 2300
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the role of green marketing in building company reputation and creating competitive advantage through corporate social responsibility (CSR). Unethical CSR practices damaging brand reputation are addressed discussing the role of public relations (PR) and online communications in protecting the brand from further damage in crisis situations.
KEYWORDS: Green marketing, PR, public relations, brand protection, CSR,
C/MD/167. Relationship between journalism and PR
- WORDS:
- 800
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper looks at the changes in the relationship between journalists and public relation (PR) agents within the media industry. The complexity of this relationship is argued discussing the levels of trust needed for a working partnership between journalism and PR. The paper has no references.
KEYWORDS: journalism and PR, public relation, media industry,
C/M/2197. Trends in public relations
- WORDS:
- 2700
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the trends in the public relations (PR) industry discussing the importance of knowledge management, the use of social media and electronic sources, the changes in demographic and gender-related presentation of facts, the implications of PR for networking sites, etc. Recommendations are suggested about two-way integrated communications in PR.
KEYWORDS: public relations, PR, two-way integrated communication,
C/M/2172. An evaluation of the public relation image for Jaguar and Land Rover
- WORDS:
- 3600
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper examines Jaguar and Land Rover (JLR) in reference to their public relations image and their potential markets. The paper is split into six sections, and each section is discussed in detail. The first section examines the strategic public relation objectives for JLR, whilst the second section outlines critical success factors and target markets they should reach. The third section examines the way in which public relations can be used to achieve the stated objects, and this section is followed by a plan that outlines the key milestones for the project. The fifth section highlights the role that third parties will have to play to deliver the objectives and the sixth discusses the elements of the corporate communications mix. The paper concludes by presenting recommendations for the integrated marketing communication tactics for JLR.
KEYWORDS: Jaguar and Land Rover, JLR, public relations, critical success factors, target markets, corporate communications mix,
S/B/598. Consumer public relations: campaign plan for Bill & Joey's savoury and organic ice creams
- WORDS:
- 4100
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper reports on the development of the public relations campaign (PRC) for Bill & Joey’s (B&J) savoury and organic ice creams conducing SWOT and stakeholder analysis of the company and detailing their PRC campaign along the lines of its objectives, key themes and messages, strategies and tactics, time scale and budget, control and evaluation, etc. Recommendations are suggested about key success factors of the campaign.
KEYWORDS: public relations, campaign plan, Bill & Joey, savoury ice cream,
C/M/1913. Unethical and ethical public relation practices in Australia
- WORDS:
- 1950
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper discusses ethical and unethical public relation (PR) practices in Australia. The paper begins by outlining unethical and ethical PR practices, and presents the background to the topic. The distinctions between the two are assessed, and the paper discusses approaches like the pro active and procedural justice approach as examples of ethical approaches. The paper then outlines the impact on stakeholders in regards to ethical and unethical PR practices.
KEYWORDS: Ethical, unethical, public relations, PR, Australia, pro active approach, procedural justice approach, stakeholders,
C/M/1882. Examination of the BBC's public relations image
- WORDS:
- 3000
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper discusses the BBC in relation to its public relations image, which has been impacted over the past year. The paper begins by providing the background to the company and to television licensing is provided, and the paper then examines the context of the issue which is the company’s rate of compensation to the company’s executives. The paper reviews the BBC’s actions in response to their issues, which are the reduction in the compensation of BBC executives and senior managers, the reduction of the number of senior managers in BBC, the reduction in the compensation of the BBC stars, and the pursuit of public relations actions to enhance the image of the BBC. The paper concludes by assessing the companies public relation image.
KEYWORDS: BBC, public relations, television licensing, compensation!,
C/M/1871. Proposal. Use of digital public relations in building relationship with stakeholders
- WORDS:
- 730
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper proposes research into the role of digital public relations (PR) in establishing a strong relationship with the stakeholders of UK supermarkets. The questions of the proposed research are formulated, literature is briefly reviewed on the PR paradigm, research rationale and methodology are detailed.
KEYWORDS: Proposal, digital public relations, PR, relationship with stakeholders,
C/M/1829. Evaluation of Blackberry and public relations
- WORDS:
- 2500
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper examines the impact of brand issues on Blackberry’s marketing practices. The paper outlines the Blackberry brand, and identifies any issues that the product may have. Public relations and brand image is discussed, and the paper concludes with recommendations for the brand.
KEYWORDS: Brand issues, Blackberry, marketing, public relations!,
C/M/1744. The 2008 grounding of American Airline: affect on marketing, PR and company image
- WORDS:
- 3100
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper focuses on American Airlines, aiming to examine the impact that the grounding of their aircrafts had on the public relations (PR) and image of the company in 2008. The groundings had to take place due to aircrafts that may not have compiled with the federal aviation administration (FAA) rules. The paper begins by providing the background to the case study. The paper then uses the five C analysis to examine the PR situation of the company, which focuses on company, collaborators, customers, competitors, and the climate. The paper then discusses the PR and marketing responses that American Airlines took to resolve the situation.
KEYWORDS: American Airlines, groundings, Public relations, PR, company image, Marketing, federal aviation administration, FAA, Five C analysis, company, collaborators, customers, competitors, climate!,
C/EC/161. Sponsorship pack for Joseph Wright education centre
- WORDS:
- 2000
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper consists of a sponsorship pack that aims to encourage companies to sponsor the Joseph Wright education centre in Derby. A background to sponsorship and the centre are provided. The paper then follows with a proposal of the benefits that companies will gain if they sponsor the centre, and presents different offers to highest (gold box offer), medium (silver box offer) and lowest range sponsors (bronze box offer). Example letters that would be sent to possible sponsors is provided, as well as the companies that the project is looking to approach. The paper aims to convince companies that their money would be well spent sponsoring the centre.
KEYWORDS: Sponsorship pack, Joseph Wright education centre, highest range sponsors, medium range sponsors, lowest range sponsors, Gold Box offer, Silver Box offer, Bronze box offer,
C/EC/159. Sponsorship pack for Joseph Wright education centre
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper consists of a sponsorship pack that aims to encourage companies to sponsor the Joseph Wright education centre in Derby. A background to sponsorship and the centre are provided. The paper then follows with a proposal of the benefits that companies will gain if they sponsor the centre, and presents different offers to highest (gold box offer), medium (silver box offer) and lowest range sponsors (bronze box offer). Example letters that would be sent to possible sponsors is provided, as well as the companies that the project is looking to approach. The paper aims to convince companies that their money would be well spent sponsoring the centre.
KEYWORDS: Sponsorship pack, Joseph Wright education centre, highest range sponsors, medium range sponsors, lowest range sponsors, Gold Box offer, Silver Box offer, Bronze box offer,
C/M/1440. Public relations strategies and CSR in Primark
- WORDS:
- 1050
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at marketing communications used in the UK fast fashion retailer Primark focusing on their public relations (PR) strategies. Definitions of PR are presented, applications of corporate social responsibility (CSR) principles in PR are examined describing the company’s ethical trading policy.
KEYWORDS: Primark, marketing communication, public relations, CSR, ethical trading,
C/M/1393. Credibility of public relations surveys
- WORDS:
- 1950
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the information provided by the UK news industry addressing its reliability and arguing the authenticity and objectivity of the surveys that generate the information. The controversial features of public relations (PR) surveys and the motives behind them are discussed with references to experts’ opinions in favour and against PR surveys. The paper has no reference list.
KEYWORDS: Public Relations, PR surveys,
C/M/1354. Management of PR campaign for Lancashire Cricket Club new venture
- WORDS:
- 2500
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the new venture of the Lancashire Cricket Club (LCC) called ‘The Point’ examining their public relations (PR) campaign aimed to increase the reputation and perception of their brand. The objectives and marketing channels of the campaign are described, its target audience is identified, the PR strategy and approaches are discussed, the outcomes of the campaign are predicted.
KEYWORDS: PR campaign, Lancashire Cricket Club, The Point,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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