Browse our collection of papers in
Public Relations
C/M/2524. A marketing and publicity plan for an unsigned music artist
- WORDS:
- 3700
- DATE:
- 2012
- PRICE:
- 39.99 GBP
This paper presents a marketing and publicity plan for John Strand, an unsigned country music artist in the UK. The paper presents a general overview of the artist, and follows with an evaluation of the marketing methods used. Public relation targets are detailed, along with information regarding the target audience. Consumer traits and market segmentation are looked at, and this is followed by the marketing mix. The paper then assesses advertising aspects regarding the consumers and trade audience, and also looks at strategic marketing initiatives like sponsorships and merchandising. The marketing and public relations budgets are examined before an evaluation is carried out.
KEYWORDS: Marketing plan, publicity plan, marketing, public relations, target audience, market segmentation, marketing mix, trade audience, sponsorships, merchandising,
C/M/2332. Green marketing and role of PR in brand protection
- WORDS:
- 2300
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the role of green marketing in building company reputation and creating competitive advantage through corporate social responsibility (CSR). Unethical CSR practices damaging brand reputation are addressed discussing the role of public relations (PR) and online communications in protecting the brand from further damage in crisis situations.
KEYWORDS: Green marketing, PR, public relations, brand protection, CSR,
C/MD/167. Relationship between journalism and PR
- WORDS:
- 800
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper looks at the changes in the relationship between journalists and public relation (PR) agents within the media industry. The complexity of this relationship is argued discussing the levels of trust needed for a working partnership between journalism and PR. The paper has no references.
KEYWORDS: journalism and PR, public relation, media industry,
C/M/2197. Trends in public relations
- WORDS:
- 2700
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the trends in the public relations (PR) industry discussing the importance of knowledge management, the use of social media and electronic sources, the changes in demographic and gender-related presentation of facts, the implications of PR for networking sites, etc. Recommendations are suggested about two-way integrated communications in PR.
KEYWORDS: public relations, PR, two-way integrated communication,
C/M/2172. An evaluation of the public relation image for Jaguar and Land Rover
- WORDS:
- 3600
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper examines Jaguar and Land Rover (JLR) in reference to their public relations image and their potential markets. The paper is split into six sections, and each section is discussed in detail. The first section examines the strategic public relation objectives for JLR, whilst the second section outlines critical success factors and target markets they should reach. The third section examines the way in which public relations can be used to achieve the stated objects, and this section is followed by a plan that outlines the key milestones for the project. The fifth section highlights the role that third parties will have to play to deliver the objectives and the sixth discusses the elements of the corporate communications mix. The paper concludes by presenting recommendations for the integrated marketing communication tactics for JLR.
KEYWORDS: Jaguar and Land Rover, JLR, public relations, critical success factors, target markets, corporate communications mix,
S/B/598. Consumer public relations: campaign plan for Bill & Joey's savoury and organic ice creams
- WORDS:
- 4100
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper reports on the development of the public relations campaign (PRC) for Bill & Joey’s (B&J) savoury and organic ice creams conducing SWOT and stakeholder analysis of the company and detailing their PRC campaign along the lines of its objectives, key themes and messages, strategies and tactics, time scale and budget, control and evaluation, etc. Recommendations are suggested about key success factors of the campaign.
KEYWORDS: public relations, campaign plan, Bill & Joey, savoury ice cream,
C/M/1913. Unethical and ethical public relation practices in Australia
- WORDS:
- 1950
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper discusses ethical and unethical public relation (PR) practices in Australia. The paper begins by outlining unethical and ethical PR practices, and presents the background to the topic. The distinctions between the two are assessed, and the paper discusses approaches like the pro active and procedural justice approach as examples of ethical approaches. The paper then outlines the impact on stakeholders in regards to ethical and unethical PR practices.
KEYWORDS: Ethical, unethical, public relations, PR, Australia, pro active approach, procedural justice approach, stakeholders,
C/M/1882. Examination of the BBC's public relations image
- WORDS:
- 3000
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper discusses the BBC in relation to its public relations image, which has been impacted over the past year. The paper begins by providing the background to the company and to television licensing is provided, and the paper then examines the context of the issue which is the company’s rate of compensation to the company’s executives. The paper reviews the BBC’s actions in response to their issues, which are the reduction in the compensation of BBC executives and senior managers, the reduction of the number of senior managers in BBC, the reduction in the compensation of the BBC stars, and the pursuit of public relations actions to enhance the image of the BBC. The paper concludes by assessing the companies public relation image.
KEYWORDS: BBC, public relations, television licensing, compensation!,
C/M/1871. Proposal. Use of digital public relations in building relationship with stakeholders
- WORDS:
- 730
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper proposes research into the role of digital public relations (PR) in establishing a strong relationship with the stakeholders of UK supermarkets. The questions of the proposed research are formulated, literature is briefly reviewed on the PR paradigm, research rationale and methodology are detailed.
KEYWORDS: Proposal, digital public relations, PR, relationship with stakeholders,
C/M/1829. Evaluation of Blackberry and public relations
- WORDS:
- 2500
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper examines the impact of brand issues on Blackberry’s marketing practices. The paper outlines the Blackberry brand, and identifies any issues that the product may have. Public relations and brand image is discussed, and the paper concludes with recommendations for the brand.
KEYWORDS: Brand issues, Blackberry, marketing, public relations!,
C/M/1744. The 2008 grounding of American Airline: affect on marketing, PR and company image
- WORDS:
- 3100
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper focuses on American Airlines, aiming to examine the impact that the grounding of their aircrafts had on the public relations (PR) and image of the company in 2008. The groundings had to take place due to aircrafts that may not have compiled with the federal aviation administration (FAA) rules. The paper begins by providing the background to the case study. The paper then uses the five C analysis to examine the PR situation of the company, which focuses on company, collaborators, customers, competitors, and the climate. The paper then discusses the PR and marketing responses that American Airlines took to resolve the situation.
KEYWORDS: American Airlines, groundings, Public relations, PR, company image, Marketing, federal aviation administration, FAA, Five C analysis, company, collaborators, customers, competitors, climate!,
C/EC/161. Sponsorship pack for Joseph Wright education centre
- WORDS:
- 2000
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper consists of a sponsorship pack that aims to encourage companies to sponsor the Joseph Wright education centre in Derby. A background to sponsorship and the centre are provided. The paper then follows with a proposal of the benefits that companies will gain if they sponsor the centre, and presents different offers to highest (gold box offer), medium (silver box offer) and lowest range sponsors (bronze box offer). Example letters that would be sent to possible sponsors is provided, as well as the companies that the project is looking to approach. The paper aims to convince companies that their money would be well spent sponsoring the centre.
KEYWORDS: Sponsorship pack, Joseph Wright education centre, highest range sponsors, medium range sponsors, lowest range sponsors, Gold Box offer, Silver Box offer, Bronze box offer,
C/EC/159. Sponsorship pack for Joseph Wright education centre
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper consists of a sponsorship pack that aims to encourage companies to sponsor the Joseph Wright education centre in Derby. A background to sponsorship and the centre are provided. The paper then follows with a proposal of the benefits that companies will gain if they sponsor the centre, and presents different offers to highest (gold box offer), medium (silver box offer) and lowest range sponsors (bronze box offer). Example letters that would be sent to possible sponsors is provided, as well as the companies that the project is looking to approach. The paper aims to convince companies that their money would be well spent sponsoring the centre.
KEYWORDS: Sponsorship pack, Joseph Wright education centre, highest range sponsors, medium range sponsors, lowest range sponsors, Gold Box offer, Silver Box offer, Bronze box offer,
C/M/1440. Public relations strategies and CSR in Primark
- WORDS:
- 1050
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at marketing communications used in the UK fast fashion retailer Primark focusing on their public relations (PR) strategies. Definitions of PR are presented, applications of corporate social responsibility (CSR) principles in PR are examined describing the company’s ethical trading policy.
KEYWORDS: Primark, marketing communication, public relations, CSR, ethical trading,
C/M/1393. Credibility of public relations surveys
- WORDS:
- 1950
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the information provided by the UK news industry addressing its reliability and arguing the authenticity and objectivity of the surveys that generate the information. The controversial features of public relations (PR) surveys and the motives behind them are discussed with references to experts’ opinions in favour and against PR surveys. The paper has no reference list.
KEYWORDS: Public Relations, PR surveys,
C/M/1354. Management of PR campaign for Lancashire Cricket Club new venture
- WORDS:
- 2500
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the new venture of the Lancashire Cricket Club (LCC) called ‘The Point’ examining their public relations (PR) campaign aimed to increase the reputation and perception of their brand. The objectives and marketing channels of the campaign are described, its target audience is identified, the PR strategy and approaches are discussed, the outcomes of the campaign are predicted.
KEYWORDS: PR campaign, Lancashire Cricket Club, The Point,
C/B/1789. Public relations strategy for Bransfield Medical Group and MediClinic
- WORDS:
- 4700
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper examines the importance of strategic public relations (PR) and positive media reports for modern businesses offering a PR plan for Bransfield Medical group related to their purchase of MediClinic. Situational analysis is conducted including consumer and media audit to determine the SWOT features of the industry, a PR strategy for MediClinic incorporation is developed detailing PR activities for 2009-2012 and suggesting recommendations about crisis management, success measurement, budgeting, etc.
KEYWORDS: Public Relations, Advertising, Marketing, PR, Branford Medical, MediClinic, SWOT,
C/M/1207. Public Relations Campaign for Lakeside Arts Centre
- WORDS:
- 7700
- DATE:
- 2009
- PRICE:
- 79.99 GBP
The paper examines a public campaign launched by the Lakeside Arts Centre to promote awareness of their activities among the university students and local residents. The objectives of the campaign are outlined analysing the results of the surveys and interviews conducted among the potential visitors of the Arts Centre.
KEYWORDS: Public relations, campaign, advertising, Lakeside Arts Centre,
C/M/1172. Digital Public Relations: Literature Review
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper provides a critical review of literature on digital public relations (PR) analysing traditional views on PR, approaches to PR in contemporary digital world, advantages of digital PR, the influence of digital PR on people’s perceptions of products, organisations, and brands, PR and blogs, etc.
KEYWORDS: Digital Public Relations, PR, Internet, Marketing, Marketing Mix, Blogs, Networking, literature review,
C/M/1127. Public Campaign for Lakeside Arts Centre
- WORDS:
- 9200
- DATE:
- 2009
- PRICE:
- 99.99 GBP
The paper looks at the Lakeside Arts Centre focusing on their public campaign and exploring the interest of students and local residents in the Lakeside Arts Centre and its activities. The objectives of the campaign are compared to the findings obtained from the surveys and interviews conducted among the potential visitors of the Arts Centre.
KEYWORDS: Public campaign, advertising, Lakeside Arts Centre,
C/M/1013. Current and Future Trends in Public Relations
- WORDS:
- 1600
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines the factors that influence the practices of public relations (PR) making predictions about the future of mutual understanding policies and two way communications. The issues of the PR profession are addressed identifying strategies for implementing reputation management in the rapidly changing environment.
KEYWORDS: Public Relations, PR, Corporate Social Responsibility, CSR, reputation management,
C/M/942. Public relations plan for the Shiva Charity
- WORDS:
- 2500
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper presents a public relations (PR) plan for the Shiva Charity organisation on the children education sponsorship. Information is provided about the company's summary sheet, stakeholder groups, campaign objectives, communications message, three year strategy, PR activity and initiatives for the first 12 months, commercial partners and sponsorships, costings, control and plan evaluation. The paper is written from the point of view of a PR consultant.
KEYWORDS: Charity, public relations plan, PR, sponsorships, control and evaluation,
C/M/944. Public Relations Plan for a Small Business Organization
- WORDS:
- 2700
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper offers a public relations (PR) plan and strategy for a second hand designer clothing store in Manchester for the next three years. The plan includes PR activities, stakeholders' description, communication message, campaign objectives, commercial partnerships and sponsorships, costing, control and monitoring activities. The budget allocation for the PR campaign is identified.
KEYWORDS: Public Relations, PR, Small Business, second hand designer clothing, stakeholders,
C/M/945. Public Relations Plan for Sports & Arts Programme
- WORDS:
- 2100
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper offers a marketing communication plan for public relations (PR) activities of Charlton Athletic Community Trust (CACT) for Sports & Arts Programme aimed at young people of 16 to 19 living in Greenwich and Hackney Boroughs. The PR plan includes the Summary Sheet, and the description of stakeholder groups, campaign objectives, communication message, strategies, sponsors, costing, etc.
KEYWORDS: Charlton Athletic Community Trust, CACT, Sports & Arts Programme, marketing communicat,
C/M/416. Evaluate and discuss the relationship between the marketing concept and public relations in relation to communication, the public and promotion as well as certain elements of the marketing mix.
- WORDS:
- 1300
- DATE:
- 2007
- PRICE:
- 19.99 GBP
This discussion would focus on marketing, communications and public relations to understand the marketing concept as well as the role of promotions in successful marketing management. The marketing mix consisting of 4Ps of product, price, promotion and place, represents strategies that can help promote and meet marketing objectives and strike a balance between the right marketing elements, so that optimum elements are used in the right proportions to bring about success in selling of products and services. An elaborate discussion on the relationship between public relations and marketing focuses on the crucial role of communication in marketing campaigns.
KEYWORDS: evaluate, discuss, relationship, marketing, concept, public, relations, relation, communication, public, promotion, elements, marketing, mix,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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WHAT OTHERS HAVE SAID
Thank you. Very helpful service. You should get even more papers for your archive!Joe
