Browse our collection of papers in
Public Relations

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C/M/3902. Use of social media as PR tool by charity organisations: case study of Comic Relief

WORDS:
3900
DATE:
2016
PRICE:
39.99 GBP

The paper looks at the use of social media in the development of public relations (PR) by the UK charity organization Comic Relief. The background of the organisation is described, the concepts of ‘charity’ and ‘social media’ are defined, the importance of PR for charities is explained. Primary research is conducted via an online survey, conclusoins are made on the basis of the research findings about the effectiveness of online social websites as a means of attracting donors to Comic Relief.

 

KEYWORDS: social media, PR, charity, Comic Relief,

 

C/B/6450. Ethical aspects of public relations

WORDS:
3000
DATE:
2016
PRICE:
39.99 GBP

The paper looks at the moral aspects of public relations (PR) addressing the issue of honesty and considering ethical dilemmas that could be faced by PR professionals. Factors that influence ethical behaviour in the PR industry are identified, examples of ethical problems in modern PR practices are discussed.

 

KEYWORDS: Ethical, public relations, PR,

 

C/HR/1863. Public relations: theory and case study of PR in Blackbush James

WORDS:
3100
DATE:
2015
PRICE:
39.99 GBP

The paper looks at the changes in the understanding of public relations (PR). PR definitions are reviewed, Gregory’s model of PR planning campaign is examined. A case study is conducted of a PR campaign in a small-to medium sized enterprise (SME) Blackbush James pointing out the importance of internal and external communication in relationship management.

 

KEYWORDS: Public relations, PR, Blackbush James,

 

C/M/3869. Proposal. Effectiveness of public relations in UK charity sector

WORDS:
1150
DATE:
2015
PRICE:
19.99 GBP

The paper proposes to examine the adoption and implementation of public relations (PR) by UK charities. The aims, questions and objectives of the research are outlined, literature is reviewed on PR in non-profit organisations. The methodology of the research is described, its ethical issues are addressed.

 

KEYWORDS: Proposal, public relations, PR, UK charity,

 

C/MD/283. Analysis of public relations blogs

WORDS:
3650
DATE:
2014
PRICE:
39.99 GBP

The paper looks at several public relations (PR) weekly blogs discussing the power of the media, relationship between the media and PR professionals, PR industry in the UK, reputation of the Chartered Institute of Public Relations (CIPR), ethical framework of the PR profession, in-house and consultancy work of PR, etc.

 

KEYWORDS: public relations, PR, blogs, media,

 

C/M/3479. Public relations: weekly blogs' content

WORDS:
1700
DATE:
2014
PRICE:
19.99 GBP

The paper examines the content of several public relations (PR) weekly blogs touching on the importance of regulation in the media, providing insights into the PR industry in the UK, explaining the scope of PR professionals’ activities, considering areas of PR contribution, etc.

 

KEYWORDS: Public relations, PR, weekly blogs, media,

 

C/M/3452. PR strategy of Samsung in battle with Apple

WORDS:
2350
DATE:
2014
PRICE:
29.99 GBP

The paper looks at the use of public relations (PR) by Samsung Electronics in their competition with Apple within the smartphone industry. The background of Samsung and the smartphone industry is described, an overview of ‘Patent Wars’ between Samsung and Apple is presented, Samsung’s PR policy is examined in the context of the relationship with their stakeholders and media manipulation. The PR strategy of Samsung in communicating the company image is evaluated.

 

KEYWORDS: PR strategy, Samsung, battle, Apple, smartphone, public relations,

 

C/M/3449. Role of Public Relations in Third Sector Organisations

WORDS:
5250
DATE:
2014
PRICE:
59.99 GBP

The paper looks at the use of public relations (PR) within third sector organisations (TSO), i.e. charities and social enterprises that are neither public nor private. The features of TOS are defined, PR value in TSO is assessed making references to secondary sources and primary data obtained via interviews with TOS representatives. Conclusions are made about the importance of PR in the third sector.

 

KEYWORDS: Public Relations, PR, Third Sector Organisations, TSO, charity, social enterprise,

 

C/M/3396. Samsung's PR strategy in battle with Apple

WORDS:
2350
DATE:
2013
PRICE:
29.99 GBP

The paper looks at the ‘patent war’ between Samsung and Apple describing the background of Samsung Electronics and their operations within the smartphone industry. Samsung’s public relations (PR) strategy is examined making references to the stakeholder theory. A content analysis is conducted of digital and social media responsible for the rapid spread of information about organisations. Conclusions are made about possible effects of the battle with Apple on Samsung’s image and businesses.

 

KEYWORDS: Samsung, PR, public relations, battle, Apple,

 

C/M/3305. Role of public relations practitioner in risk management

WORDS:
750
DATE:
2013
PRICE:
9.99 GBP

The paper examines the contribution of the public relations (PR) practitioner to contingency planning and risk management within companies. Risks faced by companies are identified, PR roles in the organisational crisis management are defined with regard to internal communications, consumer relations, etc.

 

KEYWORDS: public relations, PR, risk management,

 

C/B/5505. Starbucks' advertising and promotion strategies

WORDS:
2200
DATE:
2013
PRICE:
29.99 GBP

The paper looks at the advertising strategies of Starbucks coffee shops describing the background of the company and tracing the history of its growth through the periods of success and difficulties caused by the recent economic crisis. The effectiveness of Starbucks’ current promotional practices and public relations (PR) campaigns is evaluated on the basis of PESTLE, Porter’s five forces and SWOT analysis.

 

KEYWORDS: Starbucks, advertising, promotion, PESTLE, SWOT, Porter’s five forces,

 

C/M/3294. PR communication channels for health sector project

WORDS:
1600
DATE:
2013
PRICE:
19.99 GBP

The paper looks at the communication channels used in public relations (PR) offering a case study of a PR communication strategy for a health sector management project, and exploring the benefits and shortcomings of interpersonal channels, community channels, mass media channels and social media channels.

 

KEYWORDS: PR, public relations, communication channels, health sector project,

 

C/B/5262. Corporate identity and public relations function in organizations

WORDS:
1800
DATE:
2013
PRICE:
19.99 GBP

The paper addresses the issue of organisational image looking at communications through public relations (PR), and examining how corporate identity (CI) and corporate culture contribute to the reputation of organisations. Techniques of CI management are explored, examples are provided of CI failures in Nike and Primark, and CI successes in Bacardi and Vue Cinemas. The role of PR in profit and non-profit organisations is analysed.

 

KEYWORDS: Corporate, identity, public relations, organizations, Nike, Primark, Bacardi, Vue Cinemas,

 

C/M/2883. Performance analysis and public relations management of Sainsbury's

WORDS:
3500
DATE:
2012
PRICE:
39.99 GBP

The paper looks at the performance of the UK supermarket Sainsbury's over 2008-2011 providing an overview of the company, comparing their financial data over the examined period, conducting SWOT analysis, and exploring the features of their marketing and public relations (PR) campaigns. Recommendations are suggested to the company management about the use of online PR channels, a PR plan is offered.

 

KEYWORDS: Public relations, Sainsbury's, SWOT, PR,

 

C/M/2745. Dissertation. Role of public relations in corporate image of Saudi Arabian banks

WORDS:
14950
DATE:
2012
PRICE:
149.99 GBP

The dissertation examines the contribution of public relations (PR) activities to the development of Saudi banks’ image. Literature is reviewed on the changes within the banking industry associated with the transition towards online banking. An overview of the Saudi Arabian banking sector is presented, the importance of PR in banking is addressed explaining PR significance in the creation of trust and credibility towards the bank. The methods of the dissertation are based on secondary research and primary data collected via questionnaires and interviews with Saudi bank customers. Conclusions are made about the effectiveness of PR communications between customers and banks, and related levels of customer satisfaction with their bank. Recommendations are suggested about the ways to enhance PR activities in Saudi banks.

 

KEYWORDS: Dissertation, public relations, corporate image, Saudi Arabian banks,

 

C/M/2718. Dissertation. Role of PR in developing corporate image of Saudi Arabian banks

WORDS:
13900
DATE:
2012
PRICE:
139.99 GBP

The dissertation looks at the strategies used by financial institutions to develop their corporate image offering a case study of public relationship (PR) strategies of Saudi Arabian banks. Literature is reviewed on the changes within the banking sector due to the development of online banking, an overview of the Saudi banking sector is provided, theoretical underpinnings of public relations are explored including PR definitions, PR approaches, PR models, PR benefits, types of PR in banking, PR challenges faced by Saudi banks, etc. The methodology of the research is based on the analysis of secondary data and primary data obtained from interviews with Saudi Arabian bank managers, and questionnaires distributed among the banks’ customers. Conclusions are made about the contribution of PR activities to the development of Saudi banks’ corporate image.

 

KEYWORDS: Dissertation, PR, public relations, corporate image, Saudi Arabian banks,

 

C/M/2714. PR and Communications Plan for Toshiba 3D TV in UK

WORDS:
2550
DATE:
2012
PRICE:
29.99 GBP

The paper examines marketing strategies used by Toshiba in promoting their free-glasses 3D TV (Toshiba Dimension3) in the UK. PEST analysis of the UK market is conducted, potential target customers are identified outlining objectives and strategies of public relations (PR) and communications for each targeted group. A 12-month communication and PR plan of the product’s promotion is developed.

 

KEYWORDS: PR, public relations, Communications Plan, Toshiba 3D TV, Toshiba Dimension3, PEST,

 

C/P/529. Can lobbying between businesses and politicians at local level be mutually beneficial?

WORDS:
5600
DATE:
2012
PRICE:
59.99 GBP

The paper looks at the UK public relations (PR) activities of local PR companies and politicians arguing whether their relationship with local businesses can be mutually beneficial. The concept of PR is defined with references to related theories, the machinations of the power play are discussed, the links between interactive PR, reputation management and impression management are examined in the context of constitutional economy.

 

KEYWORDS: Lobbying, businesses and politicians, mutually beneficial, public relations, PR,

 

C/M/2569. Public relations campaign: government decision makers and subsidies on low-emission electric and hybrid cars

WORDS:
2450
DATE:
2012
PRICE:
29.99 GBP

This paper provides a public relations campaign plan to influence government decision makers in favour of continuing to provide subsidies on low-emission electric and hybrid cars. The primary and secondary research for the study is detailed, and the paper then presents a literature review. The campaign aims and objectives are detailed, and the paper then goes on to discuss the SMART objectives and campaign strategy. The way in which the campaign can be implemented is discussed before an evaluation is carried out.

 

KEYWORDS: public relations campaign, government decision makers, low-emission electric, hybrid cars!,

 

C/M/2524. A marketing and publicity plan for an unsigned music artist

WORDS:
3700
DATE:
2012
PRICE:
39.99 GBP

This paper presents a marketing and publicity plan for John Strand, an unsigned country music artist in the UK. The paper presents a general overview of the artist, and follows with an evaluation of the marketing methods used. Public relation targets are detailed, along with information regarding the target audience. Consumer traits and market segmentation are looked at, and this is followed by the marketing mix. The paper then assesses advertising aspects regarding the consumers and trade audience, and also looks at strategic marketing initiatives like sponsorships and merchandising. The marketing and public relations budgets are examined before an evaluation is carried out.

 

KEYWORDS: Marketing plan, publicity plan, marketing, public relations, target audience, market segmentation, marketing mix, trade audience, sponsorships, merchandising,

 

C/M/2332. Green marketing and role of PR in brand protection

WORDS:
2300
DATE:
2011
PRICE:
29.99 GBP

The paper looks at the role of green marketing in building company reputation and creating competitive advantage through corporate social responsibility (CSR). Unethical CSR practices damaging brand reputation are addressed discussing the role of public relations (PR) and online communications in protecting the brand from further damage in crisis situations.

 

KEYWORDS: Green marketing, PR, public relations, brand protection, CSR,

 

C/MD/167. Relationship between journalism and PR

WORDS:
800
DATE:
2011
PRICE:
9.99 GBP

The paper looks at the changes in the relationship between journalists and public relation (PR) agents within the media industry. The complexity of this relationship is argued discussing the levels of trust needed for a working partnership between journalism and PR. The paper has no references.

 

KEYWORDS: journalism and PR, public relation, media industry,

 

C/M/2197. Trends in public relations

WORDS:
2700
DATE:
2011
PRICE:
29.99 GBP

The paper examines the trends in the public relations (PR) industry discussing the importance of knowledge management, the use of social media and electronic sources, the changes in demographic and gender-related presentation of facts, the implications of PR for networking sites, etc. Recommendations are suggested about two-way integrated communications in PR.

 

KEYWORDS: public relations, PR, two-way integrated communication,

 

C/M/2172. An evaluation of the public relation image for Jaguar and Land Rover

WORDS:
3600
DATE:
2011
PRICE:
39.99 GBP

This paper examines Jaguar and Land Rover (JLR) in reference to their public relations image and their potential markets. The paper is split into six sections, and each section is discussed in detail. The first section examines the strategic public relation objectives for JLR, whilst the second section outlines critical success factors and target markets they should reach. The third section examines the way in which public relations can be used to achieve the stated objects, and this section is followed by a plan that outlines the key milestones for the project. The fifth section highlights the role that third parties will have to play to deliver the objectives and the sixth discusses the elements of the corporate communications mix. The paper concludes by presenting recommendations for the integrated marketing communication tactics for JLR.

 

KEYWORDS: Jaguar and Land Rover, JLR, public relations, critical success factors, target markets, corporate communications mix,

 

C/M/1913. Unethical and ethical public relation practices in Australia

WORDS:
1950
DATE:
2011
PRICE:
19.99 GBP

This paper discusses ethical and unethical public relation (PR) practices in Australia. The paper begins by outlining unethical and ethical PR practices, and presents the background to the topic. The distinctions between the two are assessed, and the paper discusses approaches like the pro active and procedural justice approach as examples of ethical approaches. The paper then outlines the impact on stakeholders in regards to ethical and unethical PR practices.

 

KEYWORDS: Ethical, unethical, public relations, PR, Australia, pro active approach, procedural justice approach, stakeholders,