Browse our collection of papers in
Public Relations
C/M/1393. Credibility of public relations surveys
- WORDS:
- 1950
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the information provided by the UK news industry addressing its reliability and arguing the authenticity and objectivity of the surveys that generate the information. The controversial features of public relations (PR) surveys and the motives behind them are discussed with references to experts’ opinions in favour and against PR surveys. The paper has no reference list.
KEYWORDS: Public Relations, PR surveys,
C/M/1354. Management of PR campaign for Lancashire Cricket Club new venture
- WORDS:
- 2500
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the new venture of the Lancashire Cricket Club (LCC) called ‘The Point’ examining their public relations (PR) campaign aimed to increase the reputation and perception of their brand. The objectives and marketing channels of the campaign are described, its target audience is identified, the PR strategy and approaches are discussed, the outcomes of the campaign are predicted.
KEYWORDS: PR campaign, Lancashire Cricket Club, The Point,
C/B/1789. Public relations strategy for Bransfield Medical Group and MediClinic
- WORDS:
- 4700
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper examines the importance of strategic public relations (PR) and positive media reports for modern businesses offering a PR plan for Bransfield Medical group related to their purchase of MediClinic. Situational analysis is conducted including consumer and media audit to determine the SWOT features of the industry, a PR strategy for MediClinic incorporation is developed detailing PR activities for 2009-2012 and suggesting recommendations about crisis management, success measurement, budgeting, etc.
KEYWORDS: Public Relations, Advertising, Marketing, PR, Branford Medical, MediClinic, SWOT,
C/M/1207. Public Relations Campaign for Lakeside Arts Centre
- WORDS:
- 7700
- DATE:
- 2009
- PRICE:
- 79.99 GBP
The paper examines a public campaign launched by the Lakeside Arts Centre to promote awareness of their activities among the university students and local residents. The objectives of the campaign are outlined analysing the results of the surveys and interviews conducted among the potential visitors of the Arts Centre.
KEYWORDS: Public relations, campaign, advertising, Lakeside Arts Centre,
C/M/1172. Digital Public Relations: Literature Review
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper provides a critical review of literature on digital public relations (PR) analysing traditional views on PR, approaches to PR in contemporary digital world, advantages of digital PR, the influence of digital PR on people’s perceptions of products, organisations, and brands, PR and blogs, etc.
KEYWORDS: Digital Public Relations, PR, Internet, Marketing, Marketing Mix, Blogs, Networking, literature review,
C/M/1127. Public Campaign for Lakeside Arts Centre
- WORDS:
- 9200
- DATE:
- 2009
- PRICE:
- 99.99 GBP
The paper looks at the Lakeside Arts Centre focusing on their public campaign and exploring the interest of students and local residents in the Lakeside Arts Centre and its activities. The objectives of the campaign are compared to the findings obtained from the surveys and interviews conducted among the potential visitors of the Arts Centre.
KEYWORDS: Public campaign, advertising, Lakeside Arts Centre,
C/M/1013. Current and Future Trends in Public Relations
- WORDS:
- 1600
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines the factors that influence the practices of public relations (PR) making predictions about the future of mutual understanding policies and two way communications. The issues of the PR profession are addressed identifying strategies for implementing reputation management in the rapidly changing environment.
KEYWORDS: Public Relations, PR, Corporate Social Responsibility, CSR, reputation management,
C/M/942. Public relations plan for the Shiva Charity
- WORDS:
- 2500
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper presents a public relations (PR) plan for the Shiva Charity organisation on the children education sponsorship. Information is provided about the company's summary sheet, stakeholder groups, campaign objectives, communications message, three year strategy, PR activity and initiatives for the first 12 months, commercial partners and sponsorships, costings, control and plan evaluation. The paper is written from the point of view of a PR consultant.
KEYWORDS: Charity, public relations plan, PR, sponsorships, control and evaluation,
C/M/944. Public Relations Plan for a Small Business Organization
- WORDS:
- 2700
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper offers a public relations (PR) plan and strategy for a second hand designer clothing store in Manchester for the next three years. The plan includes PR activities, stakeholders' description, communication message, campaign objectives, commercial partnerships and sponsorships, costing, control and monitoring activities. The budget allocation for the PR campaign is identified.
KEYWORDS: Public Relations, PR, Small Business, second hand designer clothing, stakeholders,
C/M/945. Public Relations Plan for Sports & Arts Programme
- WORDS:
- 2100
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper offers a marketing communication plan for public relations (PR) activities of Charlton Athletic Community Trust (CACT) for Sports & Arts Programme aimed at young people of 16 to 19 living in Greenwich and Hackney Boroughs. The PR plan includes the Summary Sheet, and the description of stakeholder groups, campaign objectives, communication message, strategies, sponsors, costing, etc.
KEYWORDS: Charlton Athletic Community Trust, CACT, Sports & Arts Programme, marketing communicat,
C/M/416. Evaluate and discuss the relationship between the marketing concept and public relations in relation to communication, the public and promotion as well as certain elements of the marketing mix.
- WORDS:
- 1300
- DATE:
- 2007
- PRICE:
- 19.99 GBP
This discussion would focus on marketing, communications and public relations to understand the marketing concept as well as the role of promotions in successful marketing management. The marketing mix consisting of 4Ps of product, price, promotion and place, represents strategies that can help promote and meet marketing objectives and strike a balance between the right marketing elements, so that optimum elements are used in the right proportions to bring about success in selling of products and services. An elaborate discussion on the relationship between public relations and marketing focuses on the crucial role of communication in marketing campaigns.
KEYWORDS: evaluate, discuss, relationship, marketing, concept, public, relations, relation, communication, public, promotion, elements, marketing, mix,
C/M/420. A Critical Review of the Article: 'The Rise of the PR Industry in Britain, 1979-98'.
- WORDS:
- 3100
- DATE:
- 2007
- PRICE:
- 39.99 GBP
This paper provides a critical review of a scholarly journal that discusses the reasons behind the growth of the PR industry in the 1980s. The review is divided into a number of sections, including an assessment of the topic, literature review, methodology, methods and presentation. The paper would be useful for anyone that wants to know how to do a critical review of an article.
KEYWORDS: PR industry, critical review, Britain, privatization, deregulation,
C/M/432. Public Relations: Channel 4
- WORDS:
- 1500
- DATE:
- 2007
- PRICE:
- 19.99 GBP
This discussion is based on an analysis of the public image of Channel 4, especially since its racism row in recent times and is presented in a business report format to suggest how the Channel could improve its communication with the public and build better relations to improve its positive image as ethnically sensitive and racially unbiased television channel. The report is presented here in accordance with the operational and organisational strategies of the company and provides recommendations in improving the company's public relations approach.
KEYWORDS: public, relations, channel,
C/M/481. Emerging Public Relations Technologies
- WORDS:
- 1900
- DATE:
- 2007
- PRICE:
- 19.99 GBP
As public become increasingly aware of the presence of public relations in the media, its ability to influence and persuade diminishes. The paper discusses that statement with reference to emerging PR technologies that are helping PR retain its underground status.
KEYWORDS: Emerging PR, Media,
C/M/499. Case Study Solution: Public Relations at Sandia National Laboratories
- WORDS:
- 1800
- DATE:
- 2007
- PRICE:
- 19.99 GBP
This report has been commissioned by the managers at Sandia National Laboratories, which is a facility of Department of Energy to develop a public relations campaign to counter the public backlash to their plans of disposing 50,000 gallons of low-level radioactive water in the city sewer system of Albuquerque, New Mexico. This report provides an overview of the situation and presents the public relations strategy along with tactical plan to undertake it.
KEYWORDS: Case Study, Public Relations, Sandia Laboratories, Marketing, Strategy,
E/M/204. 'Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour', (Institute of Public Relations). Consider the above and discuss where the discipline is po
- WORDS:
- 2500
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper examines Public Relations (PR) as a discipline within the social sciences reviewing PR definitions, the stages of PR development, PR functions, etc. Marketing mix model is analysed discussing the issues of marketing communications, product life cycle, advertising, etc. with reference to PR.
KEYWORDS: PR, public relations, marketing mix,
S/M/214. Public Relations: Reputation Audit for Cadbury
- WORDS:
- 5000
- DATE:
- 2007
- PRICE:
- 59.99 GBP
The paper examines the issues of Cadbury's reputation defining the concept of reputation audit, describing the company's history, competitors, their position in the UK confectionary market, target audience, etc. The recent Cadbury's problems caused by salmonella contaminated chocolate bars are discussed offering the situation analysis and focusing on the company's image. Marketing strategies are suggested to resolve the problems and restore Cadbury's reputation.
KEYWORDS: Cadbury, reputation, salmonella, chocolate, image,
C/M/370. Managing adverse publicity and non compliance of product quality
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
This paper discusses the steps that a supermarket should take in terms of service recovery after an adverse incident may have damaged their reputation for product quality and reliability (the paper refers to the case when Scorpion Hid in Supermarket Grapes). The discussion is based on the concept of the importance of quality as one of the parameters of product design and how supermarkets can impose their standards of conformance on all of the members of the supply chain. The paper also discusses the importance of management commitment and staff empowerment in the successful implementation of a quality programme.
KEYWORDS: Product quality, marketing, food industry, retailing, TQM, Supply chain,
P/B/596. Corporate social responsibility and public relations: review of approaches and comparative analysis
- WORDS:
- 3500
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines the concepts of corporate social responsibility (CSR) and corporate public relations (PR) providing a review of theories on CSR, PR, corporate accountability, etc. Similarities and differences between these notions are identified, the role of PR as a management tool of the corporations reputation is argued.
KEYWORDS: corporate, social, responsibility, public, relations, review, approaches, comparative,
C/M/144. PR plan for an online DATING service
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
This is a PR plan for a PR campaign of the incumbent online service provider. The plan comprises the strategic objectives of the campaign and the communication message that shall be communicated across the selected media channels. The set of PR activities are considered with the respective explanation of their use and the required costing information. The overall objective of the PR campaign is to create a positive attitude of various shareholders towards a new product.
KEYWORDS: pr, plan, online, dating, service,
C/M/205. Coca-Cola Brand: Importance of PR
- WORDS:
- 2200
- DATE:
- 2005
- PRICE:
- 29.99 GBP
This essay aims to critically evaluate the importance of public relations to the brand of Coca-Cola Corporation. The author suggests various strategic recommendations on what needs to be done to strengthen the position of Coca-Cola's branding.
KEYWORDS: coca-cola, brand, importance, pr,
C/M/206. Public Relations of McDonalds
- WORDS:
- 2200
- DATE:
- 2005
- PRICE:
- 29.99 GBP
This essay describes the importance of public relations to the multinational brand of McDonalds Company. Various strategies are analysed to show the need on how to strengthen the branding position of McDonalds.
KEYWORDS: public, relations, mcdonalds,
C/M/276. Public Relations: Evaluation of the Usefulness of the PR Effectiveness Yardstick Model
- WORDS:
- 2500
- DATE:
- 2005
- PRICE:
- 29.99 GBP
Public relations has long been considered a very intangible field where no measurement methods can be meaningfully applied. The aim of the PR Effectiveness Yardstick Model developed by David Lindenmann in 1993 is to encourage managers to make more use of measurement of PR activity at different levels. The Yardstick distinguishes between three levels of PR measurement, each evaluating various aspects of PR and employing differing methodology. This paper examines the model and tries to understand to what degree the model is useful for practical application and why. Both advantages and disadvantages are highlighted in the essay with recommendations given as to how to utilise the model better.
KEYWORDS: public, relations, evaluation, usefulness, pr, effectiveness, yardstick, model,
P/M/432. Plan for Cancer Research UK: stakeholder relations
- WORDS:
- 3500
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper presents the profile of the Cancer Research UK charity organization covering its activities, stakeholders make-up and ideology, strategies in public relations (PR) with the local community, influential groups, news media, investors and government. Tactics for each group are recommended highlighting the importance of good stakeholder relations.
KEYWORDS: plan, cancer, research, uk, stakeholder, relations,
P/M/717. Nestle Milkpak's image: problems and recommendations
- WORDS:
- 4000
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The paper reports on public relations (PR) practices in Nestle Milkpak Corporation identifying their target audience and the negative aspects of their current image. A PR plan is suggested to improve the ethical standards of the company?s infant formula and rebuild the positive image of the corporation.
KEYWORDS: Nestl? Milkpak, corporate image, public relation, PR,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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