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S/B/598. Consumer public relations: campaign plan for Bill & Joey's savoury and organic ice creams

WORDS:
4100
DATE:
2011
PRICE:
49.99 GBP

The paper reports on the development of the public relations campaign (PRC) for Bill & Joey’s (B&J) savoury and organic ice creams conducing SWOT and stakeholder analysis of the company and detailing their PRC campaign along the lines of its objectives, key themes and messages, strategies and tactics, time scale and budget, control and evaluation, etc. Recommendations are suggested about key success factors of the campaign.

 

KEYWORDS: public relations, campaign plan, Bill & Joey, savoury ice cream,

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