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Public Relations

C/M/2332. Green marketing and role of PR in brand protection

WORDS:
2300
DATE:
2011
PRICE:
29.99 GBP

The paper looks at the role of green marketing in building company reputation and creating competitive advantage through corporate social responsibility (CSR). Unethical CSR practices damaging brand reputation are addressed discussing the role of public relations (PR) and online communications in protecting the brand from further damage in crisis situations.

 

KEYWORDS: Green marketing, PR, public relations, brand protection, CSR,

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