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C/M/1913. Unethical and ethical public relation practices in Australia

WORDS:
1950
DATE:
2011
PRICE:
19.99 GBP

This paper discusses ethical and unethical public relation (PR) practices in Australia. The paper begins by outlining unethical and ethical PR practices, and presents the background to the topic. The distinctions between the two are assessed, and the paper discusses approaches like the pro active and procedural justice approach as examples of ethical approaches. The paper then outlines the impact on stakeholders in regards to ethical and unethical PR practices.

 

KEYWORDS: Ethical, unethical, public relations, PR, Australia, pro active approach, procedural justice approach, stakeholders,

 
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