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C/M/1871. Proposal. Use of digital public relations in building relationship with stakeholders

WORDS:
730
DATE:
2011
PRICE:
9.99 GBP

The paper proposes research into the role of digital public relations (PR) in establishing a strong relationship with the stakeholders of UK supermarkets. The questions of the proposed research are formulated, literature is briefly reviewed on the PR paradigm, research rationale and methodology are detailed.

 

KEYWORDS: Proposal, digital public relations, PR, relationship with stakeholders,

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