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C/M/1744. The 2008 grounding of American Airline: affect on marketing, PR and company image

WORDS:
3100
DATE:
2010
PRICE:
39.99 GBP

This paper focuses on American Airlines, aiming to examine the impact that the grounding of their aircrafts had on the public relations (PR) and image of the company in 2008. The groundings had to take place due to aircrafts that may not have compiled with the federal aviation administration (FAA) rules. The paper begins by providing the background to the case study. The paper then uses the five C analysis to examine the PR situation of the company, which focuses on company, collaborators, customers, competitors, and the climate. The paper then discusses the PR and marketing responses that American Airlines took to resolve the situation.

 

KEYWORDS: American Airlines, groundings, Public relations, PR, company image, Marketing, federal aviation administration, FAA, Five C analysis, company, collaborators, customers, competitors, climate!,

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