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Public Relations
C/M/1440. Public relations strategies and CSR in Primark
- WORDS:
- 1050
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at marketing communications used in the UK fast fashion retailer Primark focusing on their public relations (PR) strategies. Definitions of PR are presented, applications of corporate social responsibility (CSR) principles in PR are examined describing the company’s ethical trading policy.
KEYWORDS: Primark, marketing communication, public relations, CSR, ethical trading,
Other Papers On: Public Relations
Other Papers On: Corporate Social Responsibility
Other Papers On: Primark
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Keywords Tag Cloud
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