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C/M/1354. Management of PR campaign for Lancashire Cricket Club new venture

WORDS:
2500
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the new venture of the Lancashire Cricket Club (LCC) called ‘The Point’ examining their public relations (PR) campaign aimed to increase the reputation and perception of their brand. The objectives and marketing channels of the campaign are described, its target audience is identified, the PR strategy and approaches are discussed, the outcomes of the campaign are predicted.

 

KEYWORDS: PR campaign, Lancashire Cricket Club, The Point,

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