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Public Relations
C/M/1172. Digital Public Relations: Literature Review
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper provides a critical review of literature on digital public relations (PR) analysing traditional views on PR, approaches to PR in contemporary digital world, advantages of digital PR, the influence of digital PR on people’s perceptions of products, organisations, and brands, PR and blogs, etc.
KEYWORDS: Digital Public Relations, PR, Internet, Marketing, Marketing Mix, Blogs, Networking, literature review,
Other Papers On: Public Relations
Other Papers On: Literature Reviews Dissertations
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
public relations pr plan sponsorship marketing centre image campaign evaluation dissertation review brand relationship arts relation discipline digital reputation lakeside discuss management publicity education ec view sports pack joseph trends wright mediclinic lancashire cricket credibility venture club practice milkpak recommendations audit nestle stakeholder research uk cadbury sporting strategy bransfield literature cancer events surveys medical american creams jaguar land ice organic bill joey savoury rover md unsigned music artist protection role journalism green consumer australia airline affect company vs grounding csr primark blackberry proposal unethical ethical practices bbc examination building stakeholders strategies meaning elements mix critical promotion communication evaluate concept article rise study solution sandia technologies emerging britain channel quality product service coca cola dating online current future importance mcdonalds managing adverse compliance model yardstick usefulness effectiveness national laboratories approaches comparative influence responsibility social po corporate creation c sponsoring companies integration person individual costs benefits consider institute business organization programme charity shiva naomi campbell looks aim opinion behaviour influencing support earning understanding theory
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