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Public Relations

C/MD/167. Relationship between journalism and PR

WORDS:
800
DATE:
2011
PRICE:
9.99 GBP

The paper looks at the changes in the relationship between journalists and public relation (PR) agents within the media industry. The complexity of this relationship is argued discussing the levels of trust needed for a working partnership between journalism and PR. The paper has no references.

 

KEYWORDS: journalism and PR, public relation, media industry,

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