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Personal selling

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C/M/1665. Personal selling as a marketing approach

WORDS:: 2250
DATE:: 2010
PRICE:: 29.99 GBP

The paper examines the advantages of personal selling as a marketing concept using a real life scenario, and analysing the philosophy of personal selling, the features of the interaction between the sales person and the client, the role of emotions in decision-making, etc.

KEYWORDS: Personal selling, marketing approach,

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C/M/1143. Gorvin Smith Fort (GSF) Solicitors: Marketing Communication portfolio

WORDS:: 6100
DATE:: 2009
PRICE:: 69.99 GBP

The paper conducts analysis of the marketing communication portfolio of Gorvin Smith Fort (GSF) Solicitors examining the impact of personal selling on relationships and marketing communication of channel partners.

KEYWORDS: Marketing Communication, Solicitor, Gorvin, Personal Selling, Relationship Marketing,

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S/M/414. Sales Management and Personal Selling

WORDS:: 2500
DATE:: 2008
PRICE:: 29.99 GBP

The paper reports on the experience of a Senior Sales Representative in selling cooking utensils to Tesco and to a small company Priceless Kitchens. The features and processes of personal selling to both companies are described and compared. A power point presentation of sales promotion aids is supplied including 5 slides.

KEYWORDS: Personal selling, cooking utensils, Tesco, Priceless Kitchens,

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