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Personal selling
S/M/414. Sales Management and Personal Selling
- WORDS:
- 2500
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper reports on the experience of a Senior Sales Representative in selling cooking utensils to Tesco and to a small company Priceless Kitchens. The features and processes of personal selling to both companies are described and compared. A power point presentation of sales promotion aids is supplied including 5 slides.
KEYWORDS: Personal selling, cooking utensils, Tesco, Priceless Kitchens,
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