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Personal selling

C/M/1665. Personal selling as a marketing approach

WORDS:
2250
DATE:
2010
PRICE:
29.99 GBP

The paper examines the advantages of personal selling as a marketing concept using a real life scenario, and analysing the philosophy of personal selling, the features of the interaction between the sales person and the client, the role of emotions in decision-making, etc.

 

KEYWORDS: Personal selling, marketing approach,

 
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