Browse our collection of papers in
New product development
C/M/2514. An evaluation of the launch of a new product: The Doggy Bag
- WORDS:
- 2900
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This paper examines the launch of a new product, ‘Doggy Bag’ in the market, and begins by providing information on the product and market. The team dynamics, including specified roles are detailed and examined, and the paper also looks at the innovative aspects of the new product.
KEYWORDS: Doggy Bag, new product launch, team dynamics, innovation,
C/M/2473. Project management in context of innovation, NPD and new product commercialization
- WORDS:
- 2750
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper looks at the concept of project management (PM) examining it from the perspective of innovation, new product development (NPD) and commercialization of the new product. PM tools and techniques are defined including Gantt charts, work breakdown structure (WBS), project evaluation and review technique (PERT), etc. The process of NBPD and commercialization is detailed.
KEYWORDS: Project management, innovation, new product development, NPD, product commercialization,
C/B/4361. Use of Technological Advances by Apple
- WORDS:
- 610
- DATE:
- 2012
- PRICE:
- 9.99 GBP
The paper examines how Apple Computer Inc uses technological advances to add value to their products discussing the integration of new technologies into iPod, iPad, iPhone, etc. Comparison is drawn between Apple’s iPad and its key rival Amazon’s Kindle. Conclusions are made about the competitive advantage of Apple.
KEYWORDS: Technological Advances, Apple, iPad, Kindle, Amazon,
C/M/2461. Feasibility study of a new herbal drink
- WORDS:
- 2900
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper presents a feasibility study of a new herbal drink produced by the company GOODEEdrinks. The rationale of the new product production is explained, a focus group study is conducted to test the reaction of consumers to the new drink, the market for the product in the UK is explored, the Hazard Analysis and Critical Control Point (HACCP) analysis of the new product is performed, the issues of the product’s packaging and labeling are addressed.
KEYWORDS: Feasibility study, new herbal drink,
C/M/2456. Marketing plan for new shampoo product of P&G
- WORDS:
- 2000
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper looks at the new shampoo product Clairol produced by Proctor and Gamble (P&G) as an extension of their Herbal Essences brand. A marketing plan for the introduction of Clairol to the UK market is developed analysing the product’s objectives, market segmentation, target market, positioning and marketing mix.
KEYWORDS: Marketing plan, new shampoo product, Clairol, Proctor and Gamble, P&G, marketing mix,
C/M/2407. New product development: luxury shampoo for sportsmen
- WORDS:
- 1100
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper reports on the development of a new luxury shampoo brand for sportsmen presenting a marginal costs statement and other financial data, accounting for various aspects of the product development process, and making assumptions about the position of the new shampoo in the UK market.
KEYWORDS: New product development, NPD, luxury shampoo, UK market,
C/M/2399. Use of engineering in marketing
- WORDS:
- 660
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper looks at the incorporation of the marketing perspective into engineering as a profession discussing the contribution of the engineer to product designs related to the introduction of new technologies in the design process.
KEYWORDS: Engineering, marketing, product design,
C/M/2366. Marketing plan for the launch of McDonalds new Product: the McRice
- WORDS:
- 3000
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper presents a marketing plan for the launch of McRice, a new product from McDonalds. The paper begins by detailing their corporate objectives, and provides an overview of the fast food industry. The paper carries out an internal audit, and uses the SWOT tool and the market mix framework. This is followed by a Porter’s Five Forces and PESTLE analysis. The product offering of the McRice is assessed, along with the timeline of the development. Celebrity endorsement and the use of social media is evaluated. The paper looks at marketing communications, interactive advertising, and traditional media channels before conclusions are made.
KEYWORDS: Marketing plan, new product development, McDonalds, McRice, corporate objectives, fast food industry, SWOT, Porters five forces, PESTLE, product offering, celebrity endorsement, social media, marketing communications, interactive advertising, media channels,
C/F/1287. Proposal. New product development and risk management in Islamic financial products in Saudi Arabia
- WORDS:
- 1250
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This proposal is for a study based on new product development and risk management in Islamic financial products in Saudi Arabia. The aims are to analyse the risk management role in the Islamic finance product development within Saudi Arabia, to investigate the policy-practice consistency in the risk management implementation of the Islamic finance products in Saudi Arabia, and to contrast the risk management role for Islamic finance products with Western banking style across the GCC countries. The background to the subject area is provided, and the paper also details the data collection methods. The resources that will be used are detailed along with the ethical considerations and limitations of the study.
KEYWORDS: Proposal, new product development, risk management, Islamic financial products, Saudi Arabia, Western banks,
C/M/2306. Proposal. Examination of collaborative practices in new product innovation within the mobile phone industry
- WORDS:
- 3000
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This is a proposal for an investigation into collaborative practices in new product innovation within the mobile phone industry. The proposal outlined the hypothesis for the study along with the background to the subject. The objectives are to identify product innovation theories and evaluate which are applicable to the mobile phone industry, Identify theories of collaboration in product innovation and evaluate which, if any, can be applied to the mobile phone industry, identify commercial product innovation strategies in general and specifically within the mobile phone industry, identify commercial collaborative product strategies and approaches both general and in the mobile phone industry, with particular reference to Smartphone’s, and compare innovation by Sony-Ericsson, a collaboration, with Apple iPhone which is not, and evaluate their success. The methodology is detailed, and the timetable for the completion of the proposal is outlined. Rationale for the study is provided, along with the value of the research.
KEYWORDS: Proposal, collaborative practices, new product innovation, product innovation theories, mobile phone industry, product innovation, Smartphone’s, Sony-Ericsson, Apple iPhone!,
C/M/2302. Dissertation outline. Advertising for a new Apple product launch
- WORDS:
- 950
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This extended dissertation outline focuses on the launch of a new product from Apple. The paper begins by introducing the subject and the justification behind the study. The plan for the review of literature is detailed, and the proposed methodology is detailed along with the expected findings.
KEYWORDS: Dissertation outline, product launch, Apple!,
C/B/4076. Business plan for the launch of the Amazon Kindle
- WORDS:
- 2900
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper presents a business plan for the launch of the Amazon Kindle, and begins by presenting the background to the company. The paper presents a PEST analysis, and this is followed by an examination of the innovation process. The unique selling points, goals, and objectives for the Kindle are all discussed, and the paper then makes use of the SWOT analysis. This is then followed by the marketing plan which details the proposed marketing, promotional, and pricing strategies. Positioning, Segmentation, Target Market is examined in reference to the customers. The legal and ethical considerations are discussed, and the financial plan is provided.
KEYWORDS: Business plan, new product launch, Amazon, Amazon Kindle, PEST, SWOT, innovation, marketing plan, marketing strategy, promotional strategy, pricing strategy, positioning, segmentation, legal, ethical, financial plan,
C/M/2204. Development of new child's pram: design process
- WORDS:
- 2150
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper explains the role of the design process in the development and launch of a new product looking at the process of developing a new pram for children. Current pram designs are examined, criteria behind most successful prams are identified, innovative approaches used to improve pram designs are discussed.
KEYWORDS: new child’s pram, design process, new product development,
C/B/3959. Strategic analysis and marketing strategy for new soft drink by Dr Pepper-Snapple
- WORDS:
- 3050
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the marketing strategy for the launch of a new soft drink Aqua Salvea by Dr Pepper-Snapple Company presenting an overview of the UK soft drinks industry, conducting its PESTLE, SWOT and Porter’s Five Forces analysis, outlining corporate and marketing objectives and strategies of the new product and suggesting a marketing communications strategy and a marketing plan for Aqua Salvea.
KEYWORDS: Strategic analysis, marketing strategy, new soft drink, product launch, Aqua Salvea, Dr Pepper-Snapple, PESTLE, SWOT, Porter’s Five Forces,
C/M/2195. Theoretical underpinnings of new product development
- WORDS:
- 1300
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper looks at the strategies of new product development (NPD) in marketing using the Ansoff model of intensive growth strategy, explaining the advantages and difficulties faced by pioneer brands and products, and arguing whether a new product is always needed.
KEYWORDS: new product development, NPD, Ansoff,
C/M/2183. iPhone product of Apple
- WORDS:
- 4550
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper reports on the iPhone product of Apple describing the background of the company, outlining the distinctive features of the iPhone and its design specifications, conducting SWOT analysis of Apple phones, discussing how iPhone can capture the interest of consumers and increase an overall market share for Apple, etc.
KEYWORDS: iPhone, Apple, SWOT,
S/M/624. Marketing of new Nestlé product
- WORDS:
- 3800
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper addresses the marketing of a chewable toothbrush, a new hypothetical product of Nestlé UK and Ireland. Market research is conducted describing the product’s segmentation, targeting and positioning, marketing mix (4P) and SWOT analysis is performed, conclusions are made about the competitiveness of the product.
KEYWORDS: Marketing, new product, Nestlé, marketing mix, SWOT,
C/M/2133. Proposal: Market research for a new product development: case study Carte D'Or
- WORDS:
- 2550
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This proposal examines the UK ice cream market, and aims to assess the gaps and opportunities for a new product development under the Carte D’Or brand portfolio for the Unilever Company. The paper discusses the competition in the UK, and outlines the ice food market. The market proposal and research problems are assessed, and the key objectives are outlined. The paper explains the new product concept, and explores the target market. The research methodology for the study is examined, along with timing considerations.
KEYWORDS: Proposal, ice cream market, new product development, marketing plan, Carte D’Or, Unilever Company,
C/M/2114. Launch of new medical product Bacteriocin
- WORDS:
- 4500
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper addresses the launch of a new medical product Bacteriocin by BioST HealCare reviewing the properties and indications of the Bacteriocin gel, describing the background of BioST HealCare, developing the marketing plan for the new product along the lines of the marketing mix model (4P), and touching on the issues of financing, logistics, timing, etc. of the launch.
KEYWORDS: new product launch, Bacteriocin, BioST HealCare,
C/M/2108. New product development: coffee vacuum flask with thermometer
- WORDS:
- 3000
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper considers the introduction of a new product, i.e. a coffee vacuum flask with an inbuilt thermometer, examining whether the product suits customer needs, conducting analysis of the target market segment, and discussing options available for the launch of the product in the market.
KEYWORDS: New product development, coffee vacuum flask with thermometer, targeting, new product launch,
C/OM/333. Presentation. Proposal. Design for a wristwatch that measures body temperature
- WORDS:
- 1
- ADD-ONS:
- 12 Slides
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This presentation presents the plan for a project that aims to design a wrist watch that measures body temperature. The context behind watches is provided, as is the rationale behind this proposed project. The aims of the project are highlighted, and the presentation identifies all of the objectives the project has to meet. Potential problems and requirements are discussed, and the methodology is then provided. The presentation provides the research plan and describes the final product.
KEYWORDS: Presentation, proposal, wrist watch, body temperature!,
C/OM/332. Presentation. A proposal for the development of a new child's pram
- WORDS:
- 1
- ADD-ONS:
- 16 Slides
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This presentation illustrates a proposal for a project that aims to develop a new child’s pram. The context of the children’s pram industry is discussed, and the proposal evaluates the rational behind the project. The aim and design objectives are examined, and the proposal then highlights the possible issues that may arise when developing the pram. Aspects of the methodology are discussed, and the presentation then discusses the time series of the project, and concludes with an image of the final product.
KEYWORDS: Presentation, proposal, pram, children, project development,
C/M/2013. Application of technological roadmap in product development: case study of Apple's iPhone
- WORDS:
- 2350
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the tool used in the planning and development of new products known as technological roadmap (TR). Benefits of TR are defined, TR development steps are detailed and applied to the development of Apple’s improved version of iPhone with expandable memory slots.
KEYWORDS: technological roadmap, product development, Apple’s iPhone,
S/B/599. Dissertation. Marketing communication plan for Nintendo's new HI-FI system launch
- WORDS:
- 14700
- DATE:
- 2011
- PRICE:
- 149.99 GBP
The dissertation reports on the development of an integrated marketing campaign for the launch of a new video game console with Hi-Fi features by Nintendo, looking at their penetration of the Hi-Fi market. Strategic analysis of the company’s environment is conducted including situation analysis of their background, sales, profits and mission statement, analysis of the video gaming market and Hi-Fi market, analysis of Nintendo’s customers and competitors, PEST analysis, segmentation analysis, description of the company’s unique selling point (USP), SWOT analysis, analysis of objectives and strategies in communication and marketing, advertising and sales promotion tactics, public relations, e-marketing approaches, corporate identity, etc. Conclusions are made about the friendliness of the environment for Nintendo’s integrated marketing campaign towards their new product.
KEYWORDS: Dissertation, integrated marketing communication, marketing plan, Nintendo, HI-FI, video game, PEST, SWOT, competitors, USP, advertising, new product launch,
C/M/1907. Marketing plan for a new product. Case study Kingston biscuits
- WORDS:
- 2750
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on Kingston Biscuits, and aims to examine their new product, Kingston’s Rich Tea Biscuits. The paper begins by introducing the topic, and the companies marketing objectives. The paper then outlines the target market that the product will serve, followed by an analysis of the tangible and augmented product. The paper then assesses the four P’s of marketing in great detail, to provide a marketing mix.
KEYWORDS: Kingston Biscuits, new product luanch, Kingston’s Rich Tea Biscuits, marketing objectives, target market, tangible product, augmented product, four p’s, marketing mix,
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- Law
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- Sociology
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WHAT OTHERS HAVE SAID
Thank you. Paper has arrived. Really impressed with the quick response and selection of topics offered. Will probably use you again if I am mad enough to undertake any more courses and need inspiration.Andrea
