Browse our collection of papers in
New product development
C/F/696. Summertime Blues: Investment in New Product Launch
- WORDS:
- 3900
- ADD-ONS:
- Spreadsheet
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper reports on the Scottish manufacturer of musical equipment Summertime Blues assessing the profitability of the investment into the launch of a new guitar model. An optimistic and a pessimistic scenarios are considered making recommendations about the best choice of the product manufacturing. The methods of financial valuation of the investment project are discussed on the basis of related theory identifying external and internal factors that influence the project implementation.
KEYWORDS: Summertime Blues, new product, financial valuation, investment appraisal,
C/M/1305. New Product Development and Marketing Strategy for Financial Times Industry Magazine
- WORDS:
- 2250
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the launch of a new product by the Financial Times (FT) newspaper, i.e. FT Industry magazine, describing the features of its target market, and developing a marketing strategy for the magazine along the lines of the Ansoff matrix, marketing mix, marketing objectives, etc. Financial appraisal analysis of FT Industry magazine is conducted discussing related price strategies, sales and cash flows for a year ahead.
KEYWORDS: Financial Times, FT Industry magazine, New Product Development, Ansoff matrix, Marketing Mix,
C/B/2076. New product development by Motorola
- WORDS:
- 5100
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper reports on a new product development (NPD) by Motorola discussing the current situation at Motorola's handset division and the background for introducing the new product. NPD theory is reviewed considering the profitability of the NPD process, the calculation of resources, Porter's generic strategy, marketing mix features, etc.
KEYWORDS: New product development, Motorola, Porter\'s generic strategy, marketing mix,
S/M/512. SmartFile's Commercialisation Potential
- WORDS:
- 1850
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper reports on the viability of SmartFile, a laptop disguised as a folder, analysing its positive and negative aspects within the framework of the ‘Win' model along the lines of societal criteria, investment costs, market attractiveness, security, etc. Conclusions are made about the feasibility and profitability of the project.
S/M/505. Integrated Marketing Communications in New Product Development: Case Study of Travelpod
- WORDS:
- 3200
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the use of integrated marketing communications (IMC) in the marketing of the mobile hotel room Travelpod, a new innovative product developed by Travelodge. Marketing opportunities for Travelpod are explored, its competitive advantage is identified, specific marketing objectives for the product are formulated, IMC strategy is developed including advertising and public relations tools, budgeting, timeframe, etc.
KEYWORDS: Travelodge, Travelpod, mobile hotel room, integrated marketing communications, IMC, new product development,
C/M/1197. Absolut's new product launch: situational analysis and marketing perspective
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper offers situation analysis for the launch of Pernod Ricard Group’s brand Absolut ice cream and sorbet. Company history and financial information is reviewed, SWOT and PESTEL analysis of the environment for the new product is conducted, the country environment is analysed using the Hofstede matrix, marketing mix features and communication tools for the communication campaign are outlined.
KEYWORDS: Marketing Communications, Absolut, new product launch, Brand Aura, Marketing Mix, SWOT, PESTEL, Hofstede,
C/M/1189. Introduction of digital photo frames product to Singapore market
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the introduction of a new DPP technology product, i.e. a digital touch screen photo frame with phone functions, to the Singapore working class market, offering a SWOT and PESTEL analysis of the country, and addressing marketing and branding issues related to the product, i.e. product specification, branding decisions, potential customers, etc.
KEYWORDS: PESTEL, SWOT, DPP technology, new product development, Singapore market, digital photo frame,
C/M/1181. Marketing strategy for McDonald's new product
- WORDS:
- 2600
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper presents a marketing strategy for a new product McBaked Fries launched by McDonald’s offering a brief market review of McDonald’s, identifying their marketing objectives and market segmentation, examining the target market for the new product, its positioning in the consumers’ minds, and marketing mix (4P) features. A brief costing structure of the marketing strategy of McBaked Fries is provided including the estimated returns on the investment.
KEYWORDS: McDonald’s, marketing strategy, new product, marketing mix,
C/B/1666. New product development by Body Shop
- WORDS:
- 3400
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the new product Clairsonic to be launched in Singapore by the Body Shop conducting analysis of new market within the frameworks of PEST, SWOT and Porter’s Five Forces models. Factors associated with the Singapore market are discussed, the segmentation of potential customer groups is considered suggesting branding and marketing mix strategies for the company.
KEYWORDS: Body Shop, new product launch, Singapore, PEST, SWOT, Porter’s Five Forces,
C/M/1062. Presentation. Omquick: promotional launch plan
- WORDS:
- 0
- ADD-ONS:
- 16 Slides
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This is a presentation of a promotional launch plan for a convenience product Omquick, or a microwave prepared omelette, describing its features, the messages of its promotion campaign, launch strategies, public relations (PR) involved in the marketing of the product, advertising techniques, pricing details, etc.
KEYWORDS: Presentation, Omquick, promotional launch plan, marketing,
C/M/1000. General Electric: New Product Development
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the launch of a new product, a hot drink maker, by General Electric (GE) explaining the principles of branding and demonstrating their use to develop a product offer. GE market segmentation is considered evaluating all the stages and actions involved in the new product development (NPD) and discussing the types of information required for the formulation of a pricing strategy, promotional techniques, most effective marketing strategies, etc.
KEYWORDS: electric, product, development,
C/M/1008. Feasibility Study for a Music Web Channel
- WORDS:
- 1700
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper is a feasibility study for a business proposal on launching a commercial web channel to bring alternative music direct from the musicians to a niche market. The study presents screenshots of a mock channel and considers how market research can be conducted using a questionnaire.
KEYWORDS: Interactive marketing, music, web channel, market research, feasibility study,
C/M/1015. Marketing strategy for new mobile broadband
- WORDS:
- 1500
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines the marketing policy of a mobile telephone company in Singapore suggesting introduction of a new mobile broadband product into the market. The analysis of the strategy is conducted using the APIC model. The stages of planning, implementation and control are described.
KEYWORDS: Marketing, Planning, Implementation, Control, APIC, Mobile Broadband,
C/M/1033. Strategic Brand Management of N-Gen Motors
- WORDS:
- 1200
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper offers marketing analysis of a new hybrid car, N-Gen addressing the issues of the strategic management of the brand, i.e. the consumer segments that the new brand is going to target, the brand's point of parity, its differentiation strategy and characteristics, the brand recognition strategy, competitive advantages of the hybrid brand in comparison to other hybrid car manufacturers, etc. Recommendations are suggested to ensure successful launch and strategic management of the N-Gen hybrid motor brand.
KEYWORDS: hybrid car, N-Gen, new brand, competitive advantage, unique selling point,
C/B/1068. Marketing and Innovation: New product launch and marketing of Nabaztag
- WORDS:
- 4500
- ADD-ONS:
- 21 Slides
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper examines the development of a new innovative product Nabaztag by Violin Electronics exploring the launching life cycle with the focus on the marketing phase of the new product launch. Nabaztag marketing strategy is analysed using the models of PESTLE, SWOT, Marketing Mix and SOSTAC. Direct research is conducted on the basis of primary data collected through a questionnaire. A power point presentation of the study is supplied in a separate file.
KEYWORDS: Innovative product, new product launch, Marketing strategy, Nabaztag, Violin, PESTLE,
C/B/1072. Zune vs. iPod: Microsoft's Entry into the Digital Music Player Market
- WORDS:
- 4600
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper looks at Microsoft's Zune late entry to the MP3 marketplace considering whether they can effectively compete against Apple's iPod and analysing the situation within the MP3 player industry with regard to competitive forces, driving forces, key success factors, first-mover advantages, late-mover disadvantages, and market entry strategies. The SWOT and 3Cs analysis of Microsoft Zune against Apple iPod is conducted, portfolio analysis of Microsoft is presented using the BCG Growth-Share Matrix. Recommendations to Microsoft are suggested to implement the strategy that might help to increase their market share within the industry.
KEYWORDS: MP3, BCG Matrix, competitor's analysis, Microsoft, Zune, Apple, iPod, 3Cs,
C/E/331. Environmental considerations that can be integrated into the management of new product development
- WORDS:
- 3600
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper addresses the environmental issues related to electronic and electric production examining the growing market needs for these products and the buying behaviour traits associated with their purchasing. Hazardous components of the products are identified describing the harm they can cause. The process of new product development (NPD) is discussed making suggestions about possible improvements in NPD that can contribute to global environmental sustainability.
KEYWORDS: New product development, NPD, electronic and electric products, environmental concerns,
C/M/1122. Behavioural aspects of marketing Jaguar hybrid car
- WORDS:
- 2300
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines consumers' perceptions a hybrid car from Jaguar identifying the factors that the company must consider if they decide to develop and promote such a car. The marketing issues of a Jaguar hybrid car are addressed making references to consumer behaviour models relevant to the project. A potential marketing strategy for the car is developed on the basis of the analysis.
KEYWORDS: Dissertation, cruise tourism, consumer behaviour, London city cruise, marketing mix,
C/M/779. New product development: iPhone
- WORDS:
- 3200
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the causes of unsuccessful launches of new products describing the process of New Product Development (NPD) and analysing the case of a new Apple mobile phone launch. The flaws in the NPD model are identified, the target market and the competitors are considered, marketing mix analysis is conducted.
KEYWORDS: New Product Development, NPD, Apple, mobile phone, Marketing mix,
C/M/940. Master's Dissertation. New product development in automotive and IT industries
- WORDS:
- 20500
- DATE:
- 2008
- PRICE:
- 209.99 GBP
The dissertation investigates the factors behind the success and failure of new automotive and IT products. The review of literature touches on the theory of innovation, competitive advantage, new product development (NDP), information and knowledge management, project management, team management, risk management, etc. Case studies of NPD management at Ford Motor Company (Ford) and IBM are conducted using the methods of secondary research. Conclusions are made about the NPD process in the automotive and IT industries. Recommendations are suggested about the best practices in NDP project management.
KEYWORDS: Masters Dissertation, New product development, NPD, project management, automotive, F,
C/OM/106. New product introduction and quality management
- WORDS:
- 3800
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the issues of New Product Development (NPD) focusing on the process of new product introduction (NPI), and showing how TQM and other methods of operations management can lead to massive improvements within the product development process.
KEYWORDS: New Product Development, NPD, NPI, TQM: Just in Time, Quality management,
C/OM/108. Quality tools and NPD
- WORDS:
- 4800
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper addresses the needs of quality performance for the development of an integrated NPD and quality management system. Product development process (PDP) is analysed discussing quality tools that are used in the process and identifying their benefits and drawbacks for the PDP.
KEYWORDS: QFD, Beta testing, FMEA, DFA, NPD, product development, quality management,
C/OM/88. Continuous and discontinuous innovation in business: factors critical to successful commercialisation of a new product
- WORDS:
- 800
- DATE:
- 2008
- PRICE:
- 9.99 GBP
The paper looks at different kinds of innovation in business and marketing defining the concepts of continuous and discontinuous innovation and illustrating their applications. The importance of identifying what kind of innovation a product involves is highlighted with regard to the product cycle and targeted consumers. The idea of a product 'chasm' is discussed showing how to maximise market share in the long term.
KEYWORDS: New product, market share, innovation, early adoptees, segmentation,
S/M/376. Marketing Communications Report: Children's soft drinks
- WORDS:
- 4200
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper examines the development of a new soft drink product for children reporting on an integrated marketing communications campaign for the new drink. Macro and micro environmental analysis is conducted using the model of PEST, describing the features of the product, the brand and the target market, and analysing the soft drink industry and the competition within it. Product development is described including the product characteristics, marketing objectives, marketing communications strategy, etc. The issues of timing and budget management are addressed.
KEYWORDS: Soft drink, new product development, PEST, marketing communications,
S/M/377. Is there any demand for a crazy golf course in the Canterbury area?
- WORDS:
- 4500
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper examines the possibilities for investing into the construction of a crazy golf course in the Canterbury area discussing the popularity of crazy (mini) golf in England, the features of the Canterbury location, its demographics and tourist attractions, the competition among mini golf courses, etc. Research methods are described including secondary and primary research (a questionnaire), the data obtained in the study are analysed suggesting recommendations to the Canterbury City council.
KEYWORDS: Canterbury, crazy golf, marketing research, project management,
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WHAT OTHERS HAVE SAID
Thank you. I received the paper. Just want to say the paper is written well. You guys have included all that information i need to do the paper by myself. Thanks! I may order the SWOT analysis later.Nigel
