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New product development

S/M/512. SmartFile's Commercialisation Potential

WORDS:
1850
DATE:
2009
PRICE:
19.99 GBP

The paper reports on the viability of SmartFile, a laptop disguised as a folder, analysing its positive and negative aspects within the framework of the ‘Win' model along the lines of societal criteria, investment costs, market attractiveness, security, etc. Conclusions are made about the feasibility and profitability of the project.

 

KEYWORDS: SmartFile, laptop,

 
Other Papers On: New product development