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New product development
S/M/175. Volvo Tires Marketing
- WORDS:
- 2800
- DATE:
- 2006
- PRICE:
- 29.99 GBP
This report is mainly about the brand extension of Volvo Cars into the tire industry. It shows the different characteristics and product attributes that differs it from its competitors. Also, a lay out of a marketing plan for the new product development which is called the ?Volvo Tires? is further discussed. In its marketing plan, Volvo first conducts a review on its business background. This includes the nature of its business, its mission statement, and organizational structure. This will allow Volvo not to lose its focus and give them proper guidance especially in deciding for their future plans in their business.
KEYWORDS: Brand, Volvo, strategy, tires, pest, swot, market, research, cars, auto,
Other Papers On: Volvo
Other Papers On: New product development
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