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New product development
P/M/772. L’Oreal’s success factors: report on new product launch
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper examines the success factors of the international cosmetic company LOreal providing their SWOT analysis and describing the market positioning of their products. Marketing tools for launching a new brand of Elvive Shampoo are reviewed.
KEYWORDS: lâ, orealâ, success, factors, product, launch,
Other Papers On: L'Oreal
Other Papers On: New product development
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