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New product development
P/M/574. New product development: theoretical review
- WORDS:
- 4000
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The paper offers a review of studies in the area of new products development (NPD), describing product strategies, internal and external factors relevant for the NPD success, NPD process, product life cycles, etc. Research methods in the area of NPD are outlined, a conceptual model of the factors affecting the new products outcome is introduced.
KEYWORDS: product, development, theoretical, review,
Other Papers On: New product development
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