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New product development
C/M/940. Master's Dissertation. New product development in automotive and IT industries
- WORDS:
- 20500
- DATE:
- 2008
- PRICE:
- 209.99 GBP
The dissertation investigates the factors behind the success and failure of new automotive and IT products. The review of literature touches on the theory of innovation, competitive advantage, new product development (NDP), information and knowledge management, project management, team management, risk management, etc. Case studies of NPD management at Ford Motor Company (Ford) and IBM are conducted using the methods of secondary research. Conclusions are made about the NPD process in the automotive and IT industries. Recommendations are suggested about the best practices in NDP project management.
KEYWORDS: Masters Dissertation, New product development, NPD, project management, automotive, F,
Other Papers On: Ford
Other Papers On: IBM
Other Papers On: Management Dissertations
Other Papers On: New product development
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