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New product development
C/M/2461. Feasibility study of a new herbal drink
- WORDS:
- 2900
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper presents a feasibility study of a new herbal drink produced by the company GOODEEdrinks. The rationale of the new product production is explained, a focus group study is conducted to test the reaction of consumers to the new drink, the market for the product in the UK is explored, the Hazard Analysis and Critical Control Point (HACCP) analysis of the new product is performed, the issues of the product’s packaging and labeling are addressed.
KEYWORDS: Feasibility study, new herbal drink,
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