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New product development
C/M/2399. Use of engineering in marketing
- WORDS:
- 660
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper looks at the incorporation of the marketing perspective into engineering as a profession discussing the contribution of the engineer to product designs related to the introduction of new technologies in the design process.
KEYWORDS: Engineering, marketing, product design,
Other Papers On: New product development
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Thank you very much. I have received the paper and look forward to reviewing it as part of a case study I am preparing for a workshop presentation. Your site was easy to navigate and response time was excellent. Best wishes.Lynn
