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C/M/2306. Proposal. Examination of collaborative practices in new product innovation within the mobile phone industry

WORDS:

3000

DATE:

2011

PRICE:

39.99 GBP

This is a proposal for an investigation into collaborative practices in new product innovation within the mobile phone industry. The proposal outlined the hypothesis for the study along with the background to the subject. The objectives are to identify product innovation theories and evaluate which are applicable to the mobile phone industry, Identify theories of collaboration in product innovation and evaluate which, if any, can be applied to the mobile phone industry, identify commercial product innovation strategies in general and specifically within the mobile phone industry, identify commercial collaborative product strategies and approaches both general and in the mobile phone industry, with particular reference to Smartphone’s, and compare innovation by Sony-Ericsson, a collaboration, with Apple iPhone which is not, and evaluate their success. The methodology is detailed, and the timetable for the completion of the proposal is outlined. Rationale for the study is provided, along with the value of the research.

KEYWORDS: Proposal, collaborative practices, new product innovation, product innovation theories, mobile phone industry, product innovation, Smartphone’s, Sony-Ericsson, Apple iPhone!,