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New product development

C/M/2133. Proposal: Market research for a new product development: case study Carte D'Or

WORDS:
2550
DATE:
2011
PRICE:
29.99 GBP

This proposal examines the UK ice cream market, and aims to assess the gaps and opportunities for a new product development under the Carte D’Or brand portfolio for the Unilever Company. The paper discusses the competition in the UK, and outlines the ice food market. The market proposal and research problems are assessed, and the key objectives are outlined. The paper explains the new product concept, and explores the target market. The research methodology for the study is examined, along with timing considerations.

 

KEYWORDS: Proposal, ice cream market, new product development, marketing plan, Carte D’Or, Unilever Company,

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Thank you. I received the paper. Just want to say the paper is written well. You guys have included all that information i need to do the paper by myself. Thanks! I may order the SWOT analysis later. Nigel