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New product development

C/M/2108. New product development: coffee vacuum flask with thermometer

WORDS:
3000
DATE:
2011
PRICE:
39.99 GBP

The paper considers the introduction of a new product, i.e. a coffee vacuum flask with an inbuilt thermometer, examining whether the product suits customer needs, conducting analysis of the target market segment, and discussing options available for the launch of the product in the market.

 

KEYWORDS: New product development, coffee vacuum flask with thermometer, targeting, new product launch,

 
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