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New product development

C/M/1907. Marketing plan for a new product. Case study Kingston biscuits

WORDS:
2750
DATE:
2011
PRICE:
29.99 GBP

This paper focuses on Kingston Biscuits, and aims to examine their new product, Kingston’s Rich Tea Biscuits. The paper begins by introducing the topic, and the companies marketing objectives. The paper then outlines the target market that the product will serve, followed by an analysis of the tangible and augmented product. The paper then assesses the four P’s of marketing in great detail, to provide a marketing mix.

 

KEYWORDS: Kingston Biscuits, new product luanch, Kingston’s Rich Tea Biscuits, marketing objectives, target market, tangible product, augmented product, four p’s, marketing mix,

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