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C/M/1463. Strategic Marketing Analysis for Fine Confectionery Company

WORDS:
3250
DATE:
2010
PRICE:
39.99 GBP

The paper examines the business environment of Fine Confectionery Company (FCC) presenting an overview of the UK chocolate confectionery market, conducting a marketing mix (4P), SWOT, PEST and Porter’s Five Forces analysis of FCC, and developing a marketing and communication plan for the new product of FCC ‘Limited Edition Chocolate for Special Occasions’ covering a period of twelve months.

 

KEYWORDS: SWOT, Porter’s five forces, PEST, marketing mix, Fine Confectionery Company, communication plan, marketing plan,

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Other Papers On: Strategic Marketing Analysis
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