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New product development
C/M/1454. Marketing mix analysis of Microsoft's Windows 7 launch
- WORDS:
- 1100
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the marketing strategy adopted by Microsoft in their 2009 launch of the new Windows 7 operating system. The marketing mix features of Windows 7 are analysed including the new product description, place of distribution, price and promotion.
KEYWORDS: Microsoft, Windows 7, marketing mix, new product development, marketing strategy,
Other Papers On: Microsoft Corporation
Other Papers On: New product development
Other Papers On: Marketing Mix
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