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New product development
C/M/1443. Marketing research for Sony's new product P Series VAIO Mini Notebooks in UK market
- WORDS:
- 3600
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper conducts marketing research for the introduction of Sony’s new product P Series VAIO (R) Mini Notebooks to the UK market. Sony’s corporate objectives are outlined, an overview of the UK market is presented, marketing audit for Sony’s new product is conducted including marketing mix, SWOT, PEST, and Porter’s Five Forces analysis. Marketing strategies for the product are identified along the lines of the 4P marketing mix model.
KEYWORDS: Marketing mix, Sony, new product, P Series VAIO Mini Notebooks, UK market, SWOT, PEST, Porter’s Five Forces,
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On an initial reading it looks very much what I require. Once again thanks for a very prompt service.Andy
