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New product development
C/M/1431. Why new product development is so difficult to manage?
- WORDS:
- 1400
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the stages of the new product development (NPD) process describing each stage and highlighting the significance of market research for the last two stages of the NPD process, i.e. the development of commercialisation and product pricing strategies.
KEYWORDS: New product development, market research,
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