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New product development

C/M/1305. New Product Development and Marketing Strategy for Financial Times Industry Magazine

WORDS:
2250
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the launch of a new product by the Financial Times (FT) newspaper, i.e. FT Industry magazine, describing the features of its target market, and developing a marketing strategy for the magazine along the lines of the Ansoff matrix, marketing mix, marketing objectives, etc. Financial appraisal analysis of FT Industry magazine is conducted discussing related price strategies, sales and cash flows for a year ahead.

 

KEYWORDS: Financial Times, FT Industry magazine, New Product Development, Ansoff matrix, Marketing Mix,

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