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New product development
C/M/1122. Behavioural aspects of marketing Jaguar hybrid car
- WORDS:
- 2300
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines consumers' perceptions a hybrid car from Jaguar identifying the factors that the company must consider if they decide to develop and promote such a car. The marketing issues of a Jaguar hybrid car are addressed making references to consumer behaviour models relevant to the project. A potential marketing strategy for the car is developed on the basis of the analysis.
KEYWORDS: Dissertation, cruise tourism, consumer behaviour, London city cruise, marketing mix,
Other Papers On: Jaguar
Other Papers On: Consumer Behaviour
Other Papers On: New product development
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WHAT OTHERS HAVE SAID
Received paper - it has helped point me in the right direction for my research.Martin
