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C/M/1122. Behavioural aspects of marketing Jaguar hybrid car

WORDS:
2300
DATE:
2008
PRICE:
29.99 GBP

The paper examines consumers' perceptions a hybrid car from Jaguar identifying the factors that the company must consider if they decide to develop and promote such a car. The marketing issues of a Jaguar hybrid car are addressed making references to consumer behaviour models relevant to the project. A potential marketing strategy for the car is developed on the basis of the analysis.

 

KEYWORDS: Dissertation, cruise tourism, consumer behaviour, London city cruise, marketing mix,

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