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New product development
C/M/1033. Strategic Brand Management of N-Gen Motors
- WORDS:
- 1200
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper offers marketing analysis of a new hybrid car, N-Gen addressing the issues of the strategic management of the brand, i.e. the consumer segments that the new brand is going to target, the brand's point of parity, its differentiation strategy and characteristics, the brand recognition strategy, competitive advantages of the hybrid brand in comparison to other hybrid car manufacturers, etc. Recommendations are suggested to ensure successful launch and strategic management of the N-Gen hybrid motor brand.
KEYWORDS: hybrid car, N-Gen, new brand, competitive advantage, unique selling point,
Other Papers On: N-Gen
Other Papers On: Branding
Other Papers On: Strategic Marketing Analysis
Other Papers On: New product development
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WHAT OTHERS HAVE SAID
I got the paper thanks it will come in very handy for my course thank you.Nicholas
