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New product development
C/M/1000. General Electric: New Product Development
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the launch of a new product, a hot drink maker, by General Electric (GE) explaining the principles of branding and demonstrating their use to develop a product offer. GE market segmentation is considered evaluating all the stages and actions involved in the new product development (NPD) and discussing the types of information required for the formulation of a pricing strategy, promotional techniques, most effective marketing strategies, etc.
KEYWORDS: electric, product, development,
Other Papers On: General Electric (GE)
Other Papers On: New product development
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