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New product development
C/B/3959. Strategic analysis and marketing strategy for new soft drink by Dr Pepper-Snapple
- WORDS:
- 3050
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the marketing strategy for the launch of a new soft drink Aqua Salvea by Dr Pepper-Snapple Company presenting an overview of the UK soft drinks industry, conducting its PESTLE, SWOT and Porter’s Five Forces analysis, outlining corporate and marketing objectives and strategies of the new product and suggesting a marketing communications strategy and a marketing plan for Aqua Salvea.
KEYWORDS: Strategic analysis, marketing strategy, new soft drink, product launch, Aqua Salvea, Dr Pepper-Snapple, PESTLE, SWOT, Porter’s Five Forces,
Other Papers On: Strategic Analysis
Other Papers On: Dr Pepper-Snapple
Other Papers On: Marketing and Advertising Strategy
Other Papers On: New product development
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