Browse our collection of papers in
New media and online marketing
C/M/2460. Proposal. Impacts of e-marketing on online fashion buying
- WORDS:
- 640
- DATE:
- 2012
- PRICE:
- 9.99 GBP
The paper proposes research into the impacts of electronic marketing on fashion buying in British consumers. The aim and question of the research are formulated, literature is reviewed on the theory of e-marketing, the methodology of the research is described.
KEYWORDS: Proposal, impacts of e-marketing, online fashion buying,
C/M/2413. Jake Morley: self marketing through YouTube
- WORDS:
- 2100
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the marketing strategy used by Jake Morley, an acoustic guitar player and singer who launches his videos on YouTube. The fan profile of Jake Morley is presented, his self-promotion techniques are analyzed. Primary research is conducted using online questionnaires and interviews with the fans of Jake Morley. Recommendations are suggested about his marketing strategy and promotion media.
KEYWORDS: Jake Morley, marketing, YouTube, promotion, music,
C/M/2411. Advantages and development trends of digital marketing
- WORDS:
- 3150
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper looks at the development of digital marketing (DM) highlighting the benefits associated with DM, i.e. reduced costs of business operations, a stronger relationship with customers, and an easy access to international markets. Predictions are made about DM future evolution, the use of DM in the fashion industry is examined.
KEYWORDS: digital marketing, fashion industry,
C/M/2405. Shifts in marketing and their implications for marketing planning
- WORDS:
- 2050
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the shifts in marketing that took place over the past decades due to the development of social networks and brand communities with a stronger interactrion between customers and products. Effects of new marketing technologies on traditinal marketing practices are evaluated, their implications for marketing planning are considered highlighting the importance of management information systems (MIS) application in marketing.
KEYWORDS: Shifts in marketing, marketing planning, management information systems, MIS,
C/M/2398. Proposal. Impact of gender issues on network relationship and use of social media in SME
- WORDS:
- 670
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper proposes to examine the influence of gender issues on social media adoption by small and medium sized enterprises (SME). The aim and objectives of the research are outlined, literature is briefly reviewed on the role of social media in marketing, research methodology is described.
KEYWORDS: Proposal, gender issues, network relationship, social media, SME,
C/M/2397. Role of e-marketing and e-CRM in organisational success
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines strategic applications of e-business technologies, i.e. e-marketing and e-CRM (customer relationship management) by organisations in improving their performance and achieving competitive advantage. The methods of interacting with suppliers and clients via e-CRM and e-marketing are evaluated, their advantages and disadvantages are discussed making references to real life examples.
KEYWORDS: e-marketing, e-CRM, organisational success,
C/M/2396. Dissertation outline. E-marketing support of new products' development for entrepreneurs
- WORDS:
- 930
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper presents an outline of the dissertation on the role of e-marketing in supporting the development of new products and services for an entrepreneur. Research aims and objectives are formulated, areas and sources of the literature review are detailed, research methodology is described.
KEYWORDS: Dissertation outline, e-marketing, new products’ development, entrepreneurs,
C/M/2391. Proposal. Barriers to International e-marketing in developing countries
- WORDS:
- 2550
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper proposes research into the barriers to international e-marketing within developing countries. Research objectives and questions are formulated, the background and rationale of the research are presented, literature is reviewed on the factors that affect e-marketing strategies in the developing countries, research methodology is described, its ethical issues are addressed.
KEYWORDS: Proposal, International e-marketing, developing countries,
C/EI/235. Impacts of new media on internal communications
- WORDS:
- 2800
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the impacts of the Web 2.0 technology that allowed a new form of communication, i.e. few-to-many communication through social networking websites, blogs, wikis, etc. The features of the new media are explored showing how it has blurred the boundaries between internal and external communications, and arguing its nature as a time waster.
KEYWORDS: New media, social networking, internal communications,
C/EI/234. Proposal. Effectiveness of social media as marketing tool for building brand awareness
- WORDS:
- 1550
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper proposes to investigate the usage of social media as a means of interaction between people and brands used by marketers. The background of the research is explained, its aims and objectives are outlined, literature is reviewed on the marketing potentials of social media, research methodology and limitations are described, the structure of the dissertation is presented.
KEYWORDS: Proposal, social media, marketing tool, brand awareness,
C/M/2362. Proposal. How does E-Marketing support the development and growth of new products and services for an entrepreneur?
- WORDS:
- 2450
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This proposal is for a study that is based on the way in which e-marketing supports the development and growth of new products and services for entrepreneurs. The plan for the literature review is provided as well as the chosen research questions and objectives. The research philosophy is provided, and the paper explains the proposed research methodology. The way in which this study will contribute to scientific knowledge is also discussed.
KEYWORDS: Proposal, e-marketing, new products, new services, marketing, entrepreneur,
C/EI/227. Dissertation. Factors affecting consumer's online search for information
- WORDS:
- 8700
- DATE:
- 2011
- PRICE:
- 89.99 GBP
The dissertation examines the relationships between online search patterns and consumers’ purchasing intentions to identify factors that influence consumers’ online search for information. Literature is reviewed on the use of the Internet as a marketing channel, the theory of consumer behaviour, the features of online information search, etc. The methods of the research are based on the analysis of secondary data and primary data obtained from online questionnaires and semi-structured telephone interviews. Conclusions are made about the relevance of the dissertation for online marketers and their understanding of the Internet utilization for online search and purchasing purposes.
KEYWORDS: Dissertation, online search for information, Internet marketing, consumer behaviour,
C/M/2331. Dissertation. Impact of social networks and online communities on fashion clothing businesses in Singapore
- WORDS:
- 5850
- DATE:
- 2011
- PRICE:
- 59.99 GBP
The dissertation examines the effects of online marketing and retailing by fashion clothing businesses in Singapore on their sales and revenues. Literature is reviewed on the Singaporean fashion retail industry and its online retailing, the features and impacts of social network marketing, the role of social ads, etc. The methodology of the research is based on the combination of secondary sources and primary data obtained from interviews with the owners of fashion houses in Singapore. Conclusions are made about the role of online marketing in the fashion clothing industry of Singapore.
KEYWORDS: Dissertation, social networks, online communities, fashion clothing, Singapore,
S/M/633. Review of 'Internet based marketing research: a serious alternative to traditional research methods'
- WORDS:
- 2450
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This review focuses on “Wilson, A. & Laskey, N. (2003) pape ’Internet based marketing research: a serious alternative to traditional research methods?’ The background information on the subject is provided before the review is conducted. The research design of the paper is discussed, along with the results and discussion sections. The limitations of the study are evaluated, and the paper concludes by performing a critical evaluation of the study.
KEYWORDS: Review, Internet based marketing research: a serious alternative to traditional research methods, Wilson, A. & Laskey, marketing, internet, research methods,
C/M/2121. Digital marketing: theory and case study of Viking Direct
- WORDS:
- 1700
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper looks at the theories and concepts of digital marketing tracing the history of its development, defining the pull and push forms of digital marketing, and offering a case study of digital marketing strategy used by Viking Direct, a global supplier of office stationery. The business model of Viking Direct is examined discussing opportunities and benefits provided by digital marketing.
KEYWORDS: Digital marketing, Viking Direct,
C/B/3818. Whatafind.com: strategic analysis and digital marketing plan
- WORDS:
- 3950
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the marketing strategy of the online home ware discount retailer ‘whatafind.com’ conducting the company’s SLEPT (PESTL) and SWOT analysis, describing their marketing strategies and suggesting a plan of digital marketing through the optimization of their search engine marketing, online customer targeting, etc.
KEYWORDS: Whatafind.com, strategic analysis, digital marketing, SLEPT, PESTL, SWOT,
C/M/2117. Review of “Amazon keeps shops in check with app” by Birchall
- WORDS:
- 935
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper offers a review of the “Amazon keeps shops in check with app” by J. Birchall devoted to the release by the online retailer Amazon of a price comparison application (app) for Apple’s iPhone, which will allow consumers to compare the price of products within a store with the price offered by Amazon and other online merchants. The use of new innovative techniques at targeting consumers is discussed, the marketing strategy adopted by Amazon is evaluated.
KEYWORDS: Review, Amazon keeps shops in check with app, Birchall, marketing techniques, price comparison,
C/EI/208. E-business strategies of IKEA
- WORDS:
- 2150
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the e-business strategies of IKEA discussing their use of Internet technologies, analysing IKEA’s e-business structure within the frameworks of Dubosson-Torbay and Porter’s Five Forces models, examining approaches to e-marketing along the lines of the marketing mix (4P) model, evaluating the quality of the corporate website, exploring business-to-business (B2B) activities and ethics of IKEA, and suggesting recommendations about their e-business operations.
KEYWORDS: E-business, e-marketing, IKEA, Dubosson-Torbay, Porter’s Five Forces, marketing mix, B2B,
C/M/2007. Dissertation outline. Chinese consumer satisfaction towards online shopping
- WORDS:
- 1200
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper presents an outline of the dissertation on the factors affecting online shopping behavior towards the Chinese online retail market. The aims and objectives of the dissertation are detailed, sources of the literature review are indicated discussing the development of China’s online consumer base and the determinants of online consumer satisfaction. The methodology of the research is described.
KEYWORDS: Dissertation outline, Chinese consumer satisfaction, online shopping,
C/M/1996. Electronic resources for marketing: blogs and viral marketing
- WORDS:
- 2350
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the marketing potential of blogs and viral marketing explaining the meaning of both terms along with other online concepts, discussing the use of blogs by Asda and Marks and Spencer (M&S), and illustrating viral marketing practices through the use of Facebook and YouTube.
KEYWORDS: Blogs, viral marketing, Asda, Marks and Spencer, M&S, Facebook, YouTube,
C/EI/190. Proposal. Customer satisfaction through e-marketing
- WORDS:
- 1300
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper proposes to investigate e-marketing strategies currently employed by online companies to increase their customer’s satisfaction. The background of the research is described, its objectives are formulated, the purpose of the study and the main hypotheses are outlined, the significance of the proposed research is explained.
KEYWORDS: Proposal, customer satisfaction, e-marketing,
C/M/1924. E-marketing as innovative branding tool for cosmetics brands
- WORDS:
- 2950
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the impact of e-marketing on the cosmetics industry discussing the features of online marketing communication, the role of trust in e-marketing, the concept of e-branding, consumer online behaviour with regard to cosmetics, etc.
KEYWORDS: E-marketing, online marketing, cosmetics brands,
C/M/1872. Dissertation. What Motivates Customers to Buy Products and Services Online?
- WORDS:
- 10400
- DATE:
- 2011
- PRICE:
- 109.99 GBP
The dissertation investigates the phenomenon of online shopping as a B2C (business to customer) form of e-commerce. The growth of the Internet and its users around the world is examined on the basis of statistic data. Academic literature is reviewed on the theory of consumer buying process, the technology acceptance model (TAM), the theory of planned behaviour and the theoretical framework of service quality (SERQUAL). A study is conducted using the methods of primary research via a questionnaire to reveal the motivations behind a customer’s decision to buy products or services on the Internet. Conclusions are made about consumer attitudes, motivations and fears with regard to online shopping.
KEYWORDS: Dissertation, customer motivations, online shopping, consumer buying behaviour,
C/M/1865. Tribal marketing
- WORDS:
- 2050
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the concept of tribal marketing explaining the impacts of new technology on the means of marketers’ communication with their target audience and engagement with customers. The difference between tribes and market segments is explained, the role of tribes in social landscape is discussed.
KEYWORDS: Tribal marketing,
C/M/1800. Product Life Cycle and Online Fashion: Case of ASOS.com
- WORDS:
- 3500
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the concept of product life cycle (PLC) explaining its stages and looking at the use of PLC knowledge by managers who plan a new product launch. PLC application in the online fashion industry is analysed conducting a case study of the approaches used by ASOS.com website in the online promotion of a clothing range. The model of Boston matrix is used in the analysis.
KEYWORDS: Product Life Cycle, Online Fashion, ASOS, new product launch, Boston Matrix,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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