Browse our collection of papers in
New media and online marketing
C/EI/96. Dissertation + Proposal. Implementing e-marketing architecture for supermarket
- WORDS:
- 12200
- ADD-ONS:
- 3100 Words, Appendices
- DATE:
- 2009
- PRICE:
- 159.99 GBP
The dissertation reports on the design and implementation of an e-marketing system for supermarkets. The review of literature touches on the limitations of the existing e-marketing architectures used by UK supermarkets. An e-marketing toolkit East End Online is developed using the .NET technologies and providing details on the planning, implementation, costs and benefits analysis, risk assessment, and testing of the proposed e-marketing system. The functions of the system are outlined, its PESTEL and SWOT features are described, analysis of all stakeholders involved in the project is conducted. The methods of the research are based on secondary data. Conclusions are made about the use of different methods of software development highlighting the gains and limitations of the project. A Proposal matching this dissertation is enclosed
KEYWORDS: Dissertation, E-marketing, e-commerce, supermarket, web development, data flow diagram, PESTEL, SWOT, East End Online,
C/EI/95. Dissertation. Implementing e-marketing architecture for supermarket
- WORDS:
- 12200
- ADD-ONS:
- Appendices
- DATE:
- 2009
- PRICE:
- 129.99 GBP
The dissertation reports on the design and implementation of an e-marketing system for supermarkets. The review of literature touches on the limitations of the existing e-marketing architectures used by UK supermarkets. An e-marketing toolkit East End Online is developed using the .NET technologies and providing details on the planning, implementation, costs and benefits analysis, risk assessment, and testing of the proposed e-marketing system. The functions of the system are outlined, its PESTEL and SWOT features are described, analysis of all stakeholders involved in the project is conducted. The methods of the research are based on secondary data. Conclusions are made about the use of different methods of software development highlighting the gains and limitations of the project. Appendices are provided in a separate folder.
KEYWORDS: Dissertation, E-marketing, e-commerce, supermarket, web development, data flow diagram, PESTEL, SWOT, East End Online,
C/EI/94. Proposal. Implementing e-marketing architecture for supermarket to reduce marketing costs
- WORDS:
- 3100
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper proposes the development of an e-marketing system introducing the background of e-marketing, identifying the problems of the existing e-marketing architectures, and detailing the requirements for the project development.
KEYWORDS: Proposal, e-marketing architecture, supermarket,
C/M/1234. Dissertation. Implementing E-marketing architecture for East End supermarket
- WORDS:
- 12200
- DATE:
- 2009
- PRICE:
- 129.99 GBP
The dissertation examines the existing e-marketing architectures adopted in UK supermarkets and reports on the design, development and implementation of an e-marketing system for East End supermarket. A literature review touches on the theory of e-marketing discussing e-marketing models and highlighting their benefits and limitations. The research uses a positivistic approach and a case study method while developing an e-marketing tool kit for East End supermarket. The PESTEL analysis of e-marketing is conducted, the problems of e-marketing are outlined. Details on the design, implementation and test results for the web based system East End Online are reported. Conclusions are made about the validity of the project
KEYWORDS: Dissertation, E-marketing, e-commerce, web development, data flow diagram, entity relationship modelling, East End Online,
C/M/1233. UnME Jeans: Branding in Web 2.0. Harvard Business School Case study analysis
- WORDS:
- 2800
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper analyses “UnME Jeans: Branding in Web 2.0” case study by Steenburgh and Avery. The analysis includes the contrast of traditional “interruption” advertising model with the new Web 2.0 model of marketing communications. A diagnosis is made of the problems with Foley’s current marketing communication plan, given the changing media environment and changing consumer behaviour and what some of the benefits and risks are when involved in branding in Web 2.0. An analysis is made of the three social media options presented by Foley’s agency, outlining the strengths with a recommendation of a marketing communications plan for Foley. Finally, the emergence of Web 2.0 social media options in virtual worlds, social networking sites, and video sharing sites are analysed with the opportunities and risks they present for brands explored.
KEYWORDS: UnME Jeans, banding, Web 2.0, advertising, Harvard case study,
S/M/489. New media landscape and analysis of Diageo's attitude toward digital marketing
- WORDS:
- 4300
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper looks at the features of marketing in the digital environment comparing it to traditional forms of marketing and analysing the investment of Diageo in advertising. It is argued that the company is underestimating the new age of digital media, the barriers to entering the digital media market are outlined suggesting recommendations about relevant media choices.
KEYWORDS: media, landscape, diageo, attitude, digital, marketing,
C/M/855. E-Marketing Plan for Interior Design Firm
- WORDS:
- 3900
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper presents an e-marketing plan for an interior design company in the United Arab Emirates following the SOSTAC framework of situational analysis, objectives, strategy, tactics, action and control. The paper looks at the companies whose products are not traditionally suited for the Internet suggesting how to use the web as a tool to enhance these products, to acquire new customers and to more effectively serve the existing customers.
KEYWORDS: Marketing plan, e-marketing, interior design, SOSTAC, 7Ps, 5S,
C/M/923. Dissertation. Why do some UK consumers click on banner ads whilst others do not?
- WORDS:
- 12800
- DATE:
- 2008
- PRICE:
- 129.99 GBP
The dissertation examines the reasons why consumers click or do not click on banner advertising. A critical review of literature on the effectiveness of banner advertising is presented, a comprehensive pilot study is conducted using secondary and primary research data obtained from a questionnaire distributed among 200 respondents. Conclusions are made about the distaste of consumers for banner ads. Recommendations are suggested about the ways in which banner ads can encourage consumers to click on them.
KEYWORDS: Dissertation, banner ads, Internet advertising, customers,
S/HR/211. 'Shifting work to cheaper labour does not mean exploiting it…..' (Alan Shipman). Assess this statement
- WORDS:
- 2700
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the arrangement between International firms and their offshore producers known as subcontracting. Controversial approaches to labour standards are reviewed, the benefits and drawbacks of globalisation are outlined touching on the exploitation of labour and workers' rights movement in developing countries, the policies of Multi-nationals, etc.
KEYWORDS: Subcontracting, globalisation, exploitation, workers rights, developing countries, M,
S/M/370. Is the direct Sales force in business-to-business marketing obsolete in the era of the Internet?
- WORDS:
- 2100
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper looks at the position of the traditional (direct) sales force in modern business-to-business marketing examining the prospect for sales organizations in the conditions of online operations and discussing the ongoing evolution of sales roles.
KEYWORDS: Direct sales, online, marketing,
C/M/400. West Yorkshire: Budget Hotel E-Marketing Plan
- WORDS:
- 2500
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The report provides an in-depth e-marketing plan for one of independent hotels in the West Yorkshire Area named Five Rise Locks Hotel. In order to devise the e-marketing plan for the hotel, the report uses the SOSTAC Framework developed by PR Smith. The sections covered in the report are Situation Analysis, Objectives, Strategy, Tactics, Action and Control.
KEYWORDS: SOSTAC, Marketing, Hotel Industry, Tourism, North Yorkshire, Five Rise Locks Hotel,
C/M/514. Internet Marketing Report: Vodafone
- WORDS:
- 3000
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The Vodafone Portfolio report for Internet Marketing discusses the Company, and the market in which it operates. Vodafone benefits from a market leadership position and the Company's marketing strategy and its Internet marketing activities are critically evaluated and the respective strengths and weaknesses of both are discussed. The report is a complete review of Vodafone's marketing activities along with the appraisal of the same.
KEYWORDS: Vodafone, marketing strategy, Internet marketing, Websites, Relationship marketing, Co,
C/M/563. Master's Dissertation. The Effectiveness of Banner Advertising: The case of UK consumers
- WORDS:
- 19500
- DATE:
- 2007
- PRICE:
- 199.99 GBP
This study both examined the reasons why people do and do not click on banner adverts, as well as investigated the relationship between banner advertising and customer loyalty and purchasing intention. In so doing, it had two aims: First, it attempted to validate the findings of previous studies on banner advertising effectiveness. Second, it aimed to understand the effect of banner advertising, for both functional and expressive products, on customer loyalty and purchasing intention.
KEYWORDS: Banner advertising, customer loyalty, relationship marketing,
C/M/578. Digital Marketing
- WORDS:
- 2300
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper examines the practices of digital marketing looking at the effect of the technologies involved in digital marketing (most notably the Internet) on the marketing mix. More specifically, the paper analyses how the Internet has affected marketing in terms of the variety of products sold online, the place where they are sold, their are price and promotion channels. EBay is cited as an example to compare traditional, offline and digital, online marketing. The paper then examines some of the ethical, legal, and social issues, namely, the privacy and security of sensitive customer information, unsolicited email communications, marketing to children, and accessibility to certain segments of the population.
KEYWORDS: Digital, marketing, Internet, online, technology, 4P, eBay, Privacy, Security,
S/M/334. Evaluation of the Internet Marketing used by Carphone Warehouse
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper reports on the strategy and of Carphone Warehouse (CPW) presenting their overview, examining the trends in the telecommunications market with the emphasis on the UK mobile phones market, discussing the websites of Internet mobile phone retailers and conducing analysis of CPW within the frameworks of PEST and Porter's Five Forces models. Recommendations to the company management are suggested.
KEYWORDS: Carphone Warehouse, CPW, mobile phones, PEST, Porters Five Forces,
E/B/306. Dissertation. Online Marketing and Small Organisations
- WORDS:
- 11500
- DATE:
- 2006
- PRICE:
- 119.99 GBP
The dissertation investigates the use of online marketing in smaller businesses. Academic literature is reviewed on the development of the Internet, the marketing theory, the benefits and risks of online marketing, the issues of unsolicited mail (Spam), etc. Primary research is based on the study of a focus group using questionnaires, secondary research is based on the literature review. Conclusions are made about the effectiveness of the Internet marketing for small organisations.
KEYWORDS: Dissertation, online marketing, small business, Internet,
E/EI/20. Keys to websites’ effectiveness in e-marketing
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines the features of an Internet website that contribute to effective e-marketing. The websites of Frankfurt and Vienna airports are compared evaluating their friendliness towards users, legibility, navigation, accessibility of contact details, presentation, etc.
KEYWORDS: ei, keys, websitesâ, effectiveness, e-marketing,
E/M/107. Website plan for La Tasca
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the opportunities provided by e-marketing proposing a new on-line table booking service to the international restaurant chain La Tasca. The key issues of the foodservice industry are addressed, the types of on-line marketing are outlined, a website plan is presented.
KEYWORDS: La Tasca, on-line marketing, e-marketing, website,
P/M/748. Report on Bulldog, UK broadband provider
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper offers an overview of the UK broadband industry focusing on Bulldog, a primary service provider of broadband. The companys development is analysed using Porters 5 forces and SWOT models, Bulldogs Internet marketing strategy is described evaluating their brand awareness, brand associations, brand loyalty (equity), etc. Recommendations are made about Bulldogs website improvement.
KEYWORDS: Bulldog, broadband, Internet marketing, Porters 5 forces, SWOT,
C/M/147. The evaluation of Hotel Chocolate Internet marketing strategy
- WORDS:
- 2200
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The present paper is the analysis of the e-marketing strategy of the FMCG retailer. The analysis reviews the segmentation strategy, marketing mix and branding strategy of the firm. The aim of this analysis is to identify the way the firm utilises the potential of online marketing tools. Through the analysis of 4Ps elements the paper distinguished the drawbacks and introduces suggestions for the improvement. The other area of concern is the branding strategy which is viewed as the key catalyst of customer-firm relations building.
KEYWORDS: evaluation, hotel, chocolate, internet, marketing, strategy,
E/M/49. Pod-casting and other marketing communications
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper looks at the forms of marketing communications examining pod-casting, interactive shopping and the connected consumer. Each medium of pod-casting (including 3G mobile phones, OR codes, WiFi, etc.), is described and critically evaluated.
KEYWORDS: pod-casting, marketing, communications,
P/M/434. E-marketing vs. traditional marketing: upsides and downsides
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper compares face-to-face and virtual interactions between consumer and retailer from a marketers perspective. The advantages and disadvantages of each interactive media are discussed. Challenges of e-marketing related to security and privacy are argued.
KEYWORDS: e-marketing, vs, traditional, marketing, upsides, downsides,
P/M/445. Internet marketing: problems and prospects
- WORDS:
- 4000
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The paper examines the influence of the Internet on the development of marketing practices reviewing its history, outlining its prospects and touching upon the problems of consumer demand, new technology, areas of future marketing, relationship marketing, advantages and disadvantages of Internet retailing, etc.
KEYWORDS: internet, marketing, prospects,
P/M/448. British Airways tickets online: which website to choose?
- WORDS:
- 1500
- DATE:
- 2005
- PRICE:
- 19.99 GBP
The paper evaluates the effectiveness of two websites selling British Airways tickets describing the basic differences between them and providing a review of theories related to individual value systems, transaction costs, e-commerce, etc. Conclusions are made about the advantages of the websites from the companys and the customers perspective. Report is comparing www.britishairways.com and www.travelsupermarket.com websites.
KEYWORDS: british, airways, tickets, online, website, choose,
S/B/142. Internationalisation of UK SMEs: How can internet marketing help?
- WORDS:
- 2600
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The Internet has affected UK businesses in many different ways however it has increased the amount of UK SMEs operating internationally. The report looks at the increase in personal and commercial use of the internet which shows that consumers have different reasons for shopping online and how the internet only reaches certain groups. There has been a large increase in the commercial use of the internet and its applications including email and websites. SMEs use the internet for 5 core tasks: communications (email), competitive advantage (erecting barriers to entry), cost savings (from use of on-line communications), information search and retrieval, and marketing and sales promotion (through website). The report looks at two SMEs that operate internationally these are Bibendum wine and Katie Ellen jeweler and the practical uses of the internet for international activities.
KEYWORDS: Internet, competitive advantage, communication, internationalisation, SME, promotion,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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