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S/M/633. Review of 'Internet based marketing research: a serious alternative to traditional research methods'
- WORDS:
- 2450
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This review focuses on “Wilson, A. & Laskey, N. (2003) pape ’Internet based marketing research: a serious alternative to traditional research methods?’ The background information on the subject is provided before the review is conducted. The research design of the paper is discussed, along with the results and discussion sections. The limitations of the study are evaluated, and the paper concludes by performing a critical evaluation of the study.
KEYWORDS: Review, Internet based marketing research: a serious alternative to traditional research methods, Wilson, A. & Laskey, marketing, internet, research methods,
Other Papers On: Reviews Dissertations
Other Papers On: New media and online marketing
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