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New media and online marketing
S/M/489. New media landscape and analysis of Diageo's attitude toward digital marketing
- WORDS:
- 4300
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper looks at the features of marketing in the digital environment comparing it to traditional forms of marketing and analysing the investment of Diageo in advertising. It is argued that the company is underestimating the new age of digital media, the barriers to entering the digital media market are outlined suggesting recommendations about relevant media choices.
KEYWORDS: media, landscape, diageo, attitude, digital, marketing,
Other Papers On: Diageo Plc
Other Papers On: New media and online marketing
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