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S/M/370. Is the direct Sales force in business-to-business marketing obsolete in the era of the Internet?

WORDS:
2100
DATE:
2008
PRICE:
29.99 GBP

The paper looks at the position of the traditional (direct) sales force in modern business-to-business marketing examining the prospect for sales organizations in the conditions of online operations and discussing the ongoing evolution of sales roles.

 

KEYWORDS: Direct sales, online, marketing,

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