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New media and online marketing

P/M/445. Internet marketing: problems and prospects

WORDS:
4000
DATE:
2005
PRICE:
49.99 GBP

The paper examines the influence of the Internet on the development of marketing practices reviewing its history, outlining its prospects and touching upon the problems of consumer demand, new technology, areas of future marketing, relationship marketing, advantages and disadvantages of Internet retailing, etc.

 

KEYWORDS: internet, marketing, prospects,

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