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New media and online marketing

P/M/434. E-marketing vs. traditional marketing: upsides and downsides

WORDS:
2000
DATE:
2005
PRICE:
29.99 GBP

The paper compares face-to-face and virtual interactions between consumer and retailer from a marketers perspective. The advantages and disadvantages of each interactive media are discussed. Challenges of e-marketing related to security and privacy are argued.

 

KEYWORDS: e-marketing, vs, traditional, marketing, upsides, downsides,

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