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New media and online marketing
P/M/434. E-marketing vs. traditional marketing: upsides and downsides
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper compares face-to-face and virtual interactions between consumer and retailer from a marketers perspective. The advantages and disadvantages of each interactive media are discussed. Challenges of e-marketing related to security and privacy are argued.
KEYWORDS: e-marketing, vs, traditional, marketing, upsides, downsides,
Other Papers On: New media and online marketing
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