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New media and online marketing
P/M/327. What do we know about online marketing?
- WORDS:
- 4000
- DATE:
- 2002
- PRICE:
- 49.99 GBP
The paper touches upon the challenges of marketing management for service oriented industries. The definitions of 4Ps, 5 Is and 7Ps models are given and critically analysed. The implications of the Internet impact on the marketing mix are discussed highlighting the types and trends in internet marketing transactions. Information on online marketing of various companies is provided including recommendations about online pricing.
Other Papers On: New media and online marketing
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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