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New media and online marketing

P/M/161. Cyber Marketing (Online marketing) Vs Traditional Marketing

WORDS:
3800
DATE:
2003
PRICE:
39.99 GBP

This essay explores how traditional marketing has been changed and in some cases revolutionized by cyber environment, changes that online marketing has made to the marketing as the whole, marketing mix for cyber marketing, advantages and disadvantages of different advertising mediums (Newspapers, Television, Direct mail, Radio, Magazines, Outdoor, Yellow pages, Newsletters, Brochures, Telephone and Internet), Online marketing research and the problems that online marketing faces (e.g. limited usage, privacy and etc). Conclusion is drawn onto whether online marketing will replace traditional marketing or not.

 

KEYWORDS: cyber, marketing, online, marketing, vs, traditional, marketing,