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New media and online marketing
E/M/49. Pod-casting and other marketing communications
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper looks at the forms of marketing communications examining pod-casting, interactive shopping and the connected consumer. Each medium of pod-casting (including 3G mobile phones, OR codes, WiFi, etc.), is described and critically evaluated.
KEYWORDS: pod-casting, marketing, communications,
Other Papers On: New media and online marketing
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