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New media and online marketing
C/M/855. E-Marketing Plan for Interior Design Firm
- WORDS:
- 3900
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper presents an e-marketing plan for an interior design company in the United Arab Emirates following the SOSTAC framework of situational analysis, objectives, strategy, tactics, action and control. The paper looks at the companies whose products are not traditionally suited for the Internet suggesting how to use the web as a tool to enhance these products, to acquire new customers and to more effectively serve the existing customers.
KEYWORDS: Marketing plan, e-marketing, interior design, SOSTAC, 7Ps, 5S,
Other Papers On: Marketing Plans
Other Papers On: New media and online marketing
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- E-Commerce and E-Business
- Economics
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- General Business
- History
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- Human Resource Management
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- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
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- Operations Management
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- Sociology
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