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C/M/855. E-Marketing Plan for Interior Design Firm

WORDS:
3900
DATE:
2008
PRICE:
39.99 GBP

The paper presents an e-marketing plan for an interior design company in the United Arab Emirates following the SOSTAC framework of situational analysis, objectives, strategy, tactics, action and control. The paper looks at the companies whose products are not traditionally suited for the Internet suggesting how to use the web as a tool to enhance these products, to acquire new customers and to more effectively serve the existing customers.

 

KEYWORDS: Marketing plan, e-marketing, interior design, SOSTAC, 7Ps, 5S,

 
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