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New media and online marketing

C/M/578. Digital Marketing

WORDS:
2300
DATE:
2007
PRICE:
29.99 GBP

The paper examines the practices of digital marketing looking at the effect of the technologies involved in digital marketing (most notably the Internet) on the marketing mix. More specifically, the paper analyses how the Internet has affected marketing in terms of the variety of products sold online, the place where they are sold, their are price and promotion channels. EBay is cited as an example to compare traditional, offline and digital, online marketing. The paper then examines some of the ethical, legal, and social issues, namely, the privacy and security of sensitive customer information, unsolicited email communications, marketing to children, and accessibility to certain segments of the population.

 

KEYWORDS: Digital, marketing, Internet, online, technology, 4P, eBay, Privacy, Security,

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