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C/M/400. West Yorkshire: Budget Hotel E-Marketing Plan

WORDS:
2500
DATE:
2007
PRICE:
29.99 GBP

The report provides an in-depth e-marketing plan for one of independent hotels in the West Yorkshire Area named Five Rise Locks Hotel. In order to devise the e-marketing plan for the hotel, the report uses the SOSTAC Framework developed by PR Smith. The sections covered in the report are Situation Analysis, Objectives, Strategy, Tactics, Action and Control.

 

KEYWORDS: SOSTAC, Marketing, Hotel Industry, Tourism, North Yorkshire, Five Rise Locks Hotel,

 
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